Bought this when it was on special offer. Good dog toothpaste. Tip : Try to get your dog from a young age to have its teeth cleaned. They won't like it but will come to accept it as part of their routine. First of all just play when they try to bite the toothbrush, just "dab" it on their teeth - all they will do is lick the toothpaste, but then gradually give a few strokes with the brush followed up with a treat, and gradually build up to a proper clean. This could take between 1 month and 2 months to achieve. just be patient as my last dog died at 17 years and 5 months of age and vet said her teeth were in extremely good condition. I clean my two dogs' teeth whilst watching TV, twice a week.