I purchased this item for my daughter's treat bags at her birthday party. I ordered 3 different styles of the Hello Kitty Plush toys. Anyway, I was disappointed when they arrived together and 5 out of the 6 I ordered were off-white in color. I never saw this mentioned in the desciption. The only one bright white was the one with the plaid dress on. The others look dingy compaired to the bright white one.