"Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change." --Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company "A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships." --Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines "Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously." --Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH "From this book you'll experience deep introspection and discover your own brand which will surely ignite personal and professional growth." --Heather Backstrom, Employee Development Manager, Moog, Inc. - Aircraft Group
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From the Publisher
From the author of the bestselling Even Eagles Need a Push and The Eagle's Secret, which have together sold more than 300,000 copies.
Shows how to achieve as much career success as you desire, and as quickly and permanently as possible, while at the same time holding onto your soul
Introduces a personal branding blueprint for successin both work and life
Provides strategies that any organization can use to improve the way it connects with customers and to more closely align its people's personal and professional values.
Be Your Own Brand is useful as both a personal and an organizational development tool. As a personal resource, Be Your Own Brand provides individuals with a powerful way to focus their thoughts and behaviors on creating important, distinctive relationships in every aspect of their professional and personal lives. As a business resource, it simultaneously helps employees better understand their organizations brand strategy and more effectively align their own actions with it.