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Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are
 
 

Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are [Kindle Edition]

David McNally , Karl D Speak
2.0 out of 5 stars  See all reviews (1 customer review)

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Product Description

Review

"Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change." --Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company "A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships." --Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines "Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously." --Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH "From this book you'll experience deep introspection and discover your own brand which will surely ignite personal and professional growth." --Heather Backstrom, Employee Development Manager, Moog, Inc. - Aircraft Group

Product Description

In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.

McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

"Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.”
--Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company

“A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.”
--Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines

“Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.”
--Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH

“From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.”
--Heather Backstrom, Employee Development Manager, Moog, Inc. – Aircraft Group

Product details

  • Format: Kindle Edition
  • File Size: 629 KB
  • Print Length: 158 pages
  • Page Numbers Source ISBN: 1605098108
  • Publisher: Berrett-Koehler Publishers; 2 edition (10 Jan 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004GHN3M0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #783,000 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
0 of 3 people found the following review helpful
2.0 out of 5 stars Not bad, but not exactly a breakthrough either. 28 April 2004
By Kiwizoo
Format:Paperback
This is a fair book - average in its argument and hardly exciting in thereadability stakes. That said, I did find it useful for a bit of thinking'outside the square'. The trouble is, what with all the authors'credentials and everything, it's all just a bit...boring. In short,everything a brand shouldn't be.
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Amazon.com: 4.0 out of 5 stars  20 reviews
18 of 18 people found the following review helpful
4.0 out of 5 stars Be Your Own Brand cuts to the chase!! 24 Mar 2002
By "neil_schermitzler" - Published on Amazon.com
Format:Hardcover
Have you ever known someone who didn't match up to their press release and/or who wasn't the same person "off camera"? If so, read Be Your Own Brand. McNally and Speak neatly help the reader become cognizant of the fact that who we think we are can be challenged by simple word association, i.e. I ask someone you know "when I say(fill in your name here)what comes to mind?"
The authors lead the reader through an introspective journey that allows one to ponder whether they have the same drawing power as a fast food chain or a soft drink. As a learning tool, Be Your Own Brand helps the reader get below ones surface (image)to consider their core beliefs and values (soul) that others can
easily differentiate about us. A whole lot of good thinking in less than 150 pages.
7 of 7 people found the following review helpful
5.0 out of 5 stars This Is A Must Read For Everyone In Business! 29 May 2002
By "jennifer_achievers" - Published on Amazon.com
Format:Hardcover
"BE YOUR OWN BRAND" is a great book with a powerful premise. Instead of regurgitating all the old marketing themes about branding, David McNally and Karl Speak, uncover the fundamental truths. Creating a unique stand-alone identity requires a commitment to build special relationships - with yourself, your co-workers, your customers and the public. The authors make it easy to read and understand. In addition, there are lots of practical strategies that will inspire you to take action. This is a must read for everyone in business!
14 of 17 people found the following review helpful
3.0 out of 5 stars Self help for marketers- one useful idea 5 May 2006
By Amazon Customer - Published on Amazon.com
Format:Paperback
This book re-casts in marketing speak Adam Smith's old injunction for businessmen, that they ought to be honorable, because dishonorable behavior will damage their reputation, and thereby damage their business. Of course, those who have not noticed that other people judge them by their behavior, are probably so far gone that this book wouldn't help them anyway.

That said, thinking of oneself as a commodity, like toothpaste or hamburgers, can be a useful heuristic device for understanding the perceptions other people make about you, and where their understanding might not align with your own. It is, as the authors point out, not enough to simply be a good person. If other people do not "perceive" you as a good person, then you're unlikely to get many of the benefits of being a good person. The authors' most interesting peice of advice is to use metrics to measure how well your behavior matches your "brand" (the kind of person you want to be) and to also actively measure how well your "brand" accords with others' perceptions of you.

This is a rather starkly utilitarian perspective on self-development. This book contains several ideas in the details that are useful thought-experiments for understanding where there may be a disconnect between what you think you are, and what other people think you are.
6 of 6 people found the following review helpful
4.0 out of 5 stars Insightful and Practical 28 April 2002
By Loretta Hoffmann - Published on Amazon.com
Format:Hardcover
In my own career I have learned that to succeed I need to know how to market myself. I found this book to be extremely helpful in that regard. I especially liked the authors' philosophy that strong relationships result from people providing value to each other. The book was concise and to the point, however, I would have enjoyed more "real life" examples. Overall, I found it to be both insightful and practical.
8 of 9 people found the following review helpful
5.0 out of 5 stars Be yourself and be your best 19 Mar 2002
By M. Crowley - Published on Amazon.com
Format:Hardcover
An extraordinary book. McNally and Speak see a brand as a relationship- you trust certain brands because you know instantly what they stand for. They show you how you can make yourself into a kind of "brand" that people trust, not through some kind of con job but by learning how to memorably communicate who you are- what you stand for, what your values are. It's not a question of devising some kind of artificial image. In fact, if you try to fake it, make something up, you will fail. It's learning how to express your essence, make a connection with people in a way that will stick with them. This is something that you can use in your personal life as well as in business.
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