Charles Saatchi founded the Saatchi & Saatchi advertising agency in 1970, which grew to become the largest of its kind in the world. At the same time he started collecting art and, later, opened his first gallery in London. He championed young British artists, such as Tracey Emin and Damien Hirst, and became a major figure on the international art scene. For someone so influential, he's surprisingly quiet. Charles Saatchi almost never gives interviews. However, he's a man with a view on everything - from movies to morals, superstition to suicide - and in this fascinating new book he answers nearly 300 questions from readers and journalists. What is the most valuable life lesson you can offer? Are you a believer that good is the enemy of great? What is more powerful - money or knowledge? How would you describe yourself if you did not have art in your life? How many of the seven deadly sins are you guilty of? This is the definitive read for those in search of answers.
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About the Author
Charles Saatchi co-founded the global advertising agency, Saatchi and Saatchi, with his brother Maurice. He's also an art collector and owner of the Saatchi Gallery, one of the world's largest showcases for contemporary art
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
By K. Logan
Format:Flexibound
Charles Saatchi is officially known for founding the Saatchi & Saatchi advertising agency and championing young British artists - but he's unofficially known for being secretive, opinionated and rather grumpy. In Be the Worst You Can Be, Saatchi finally speaks. The book is beautifully produced, with thick pages and colour pictures, and consists of Saatchi's answers to almost 300 questions from journalists and members of the public. These range from the profound ("Are winners in life people who always put themselves first?") to the personal ("Did you ever run away from home as a child?") to the slightly silly ("Do you like girl groups or boy bands?").
Saatchi may not be a likeable man, but he is certainly an interesting one. Although some of his responses seem throwaway, many of them are fascinating and show a rare insight - in particular, his thoughts on negative reviews, being nice to people, and impatience. There are few insights into the worlds of advertising or art dealing, although it does include the unexpected and delightful fact that the Mona Lisa has no eyebrows because it was the fashion in Renaissance Florence to shave them off.
Grumpier than a self-help book and more beautifully presented than an interview, this book is fine to flip through during idle moments.
Saatchi may not be a likeable man, but he is certainly an interesting one. Although some of his responses seem throwaway, many of them are fascinating and show a rare insight - in particular, his thoughts on negative reviews, being nice to people, and impatience. There are few insights into the worlds of advertising or art dealing, although it does include the unexpected and delightful fact that the Mona Lisa has no eyebrows because it was the fashion in Renaissance Florence to shave them off.
Grumpier than a self-help book and more beautifully presented than an interview, this book is fine to flip through during idle moments.
4 of 4 people found the following review helpful
By moon star
Format:Flexibound|Amazon Verified Purchase
I love this book! it is actually very inspiring! so simple yet so true! i finished the book in a day! It just made me laugh so much! I couldn't keep my voice down in the Cafe! :)
Definitely get one!
Definitely get one!
4 of 5 people found the following review helpful
Format:Flexibound
Now I know why the world is like it is, if everyone took Saatchi's view there would be a great deal of people in a great deal of trouble. Ok so being nice is under-rated but without us nice people Saatchi wouldn't be where he is today.
You see I can't even put what I really think because he has powerful lawyers, if you want to live in the world of the crass and uncaring this book is for you. I hope it was written as a joke - but I doubt it.
You see I can't even put what I really think because he has powerful lawyers, if you want to live in the world of the crass and uncaring this book is for you. I hope it was written as a joke - but I doubt it.
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4.3 out of 5 stars
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Most Recent Customer Reviews
5.0 out of 5 stars
Be the Worst
Delivery great bought as Xmas present for my daughter. She is thoroughly enjoying the reading. She would highly recommend the book.
Published 3 months ago by Mr. Robert S. Light
4.0 out of 5 stars
Amusing
Bought for my son for his birthday, this has proved an amusing and droll read. A definite antidote to all the self-improvement books out there!
Published 3 months ago by cg
4.0 out of 5 stars
Fun read!
Definitely worth buying...outlandish and deliberately prokoving but Saatchi is never boring. I could even relate to some of his musings.
Published 3 months ago by Jane Austen
5.0 out of 5 stars
gift for my hubby and he loved it
bought this as a Christmas gift for my hubby and he loved it. it's honest, very dry and witty a great read!
Published 4 months ago by kerry shorthouse
3.0 out of 5 stars
One revolting photo
On receipt of my copy, after catching sight of the foul phoito on page 14, I picked up a handy pair of large scissors and promptly cut the page out.. Read more
Published 4 months ago by Mrs Inez D Marshall
2.0 out of 5 stars
Really...?
I was expecting something different. Some of the points mr Saatchi makes are interesting but overall it is a vain and bad written book. Read more
Published 4 months ago by Eliza
5.0 out of 5 stars
Excellent read
On first impressions, I found this book, visually to be extremely pleasing to the eye and touch. I really like the fact that it has a page string and also appreciate the signature... Read more
Published 4 months ago by richard
3.0 out of 5 stars
ok, nihilistic amd a bit pompy!
There are funny moments in this book, but on the whole it's written heavily from the view of a pompous arty type...that says it all really. Read more
Published 8 months ago by Mr. N. S. Williams
5.0 out of 5 stars
Funny but how true
A collection of intellectual and funny musings, most of which happen to be true. Definitely laugh out loud material. Please continue to write Mr Saatchi.
Published 11 months ago by Janey
4.0 out of 5 stars
Saatchi's little black book
It's a quick read and a very funny one at that, laced with some sobering home truths and a spiky wit. Read more
Published 13 months ago by Ian Armer
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