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Be the Worst You Can Be: Life's Too Long for Patience and Virtue [Illustrated] [Flexibound]

Charles Saatchi
3.6 out of 5 stars  See all reviews (25 customer reviews)
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Book Description

2 April 2012
Charles Saatchi founded the Saatchi & Saatchi advertising agency in 1970, which grew to become the largest of its kind in the world. At the same time he started collecting art and, later, opened his first gallery in London. He championed young British artists, such as Tracey Emin and Damien Hirst, and became a major figure on the international art scene. For someone so influential, he's surprisingly quiet. Charles Saatchi almost never gives interviews. However, he's a man with a view on everything - from movies to morals, superstition to suicide - and in this fascinating new book he answers nearly 300 questions from readers and journalists. What is the most valuable life lesson you can offer? Are you a believer that good is the enemy of great? What is more powerful - money or knowledge? How would you describe yourself if you did not have art in your life? How many of the seven deadly sins are you guilty of? This is the definitive read for those in search of answers.

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Product details

  • Flexibound: 160 pages
  • Publisher: Booth-Clibborn Editions (2 April 2012)
  • Language: English
  • ISBN-10: 1419703730
  • ISBN-13: 978-1419703737
  • Product Dimensions: 16.2 x 22.1 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Bestsellers Rank: 116,932 in Books (See Top 100 in Books)

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Product Description

About the Author

Charles Saatchi co-founded the global advertising agency, Saatchi and Saatchi, with his brother Maurice. He's also an art collector and owner of the Saatchi Gallery, one of the world's largest showcases for contemporary art

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Customer Reviews

Most Helpful Customer Reviews
32 of 34 people found the following review helpful
1.0 out of 5 stars The Psychology of a Psychopath. 22 Jun 2013
This book is really interesting if you want to dip into the mind of a psychopath, and makes a good companion piece to 'Without Conscience: The Disturbing World of the Psychopaths Among Us' by Robert D. Hare. A narcissistic eulogy to the author's venal vanity, ego, and celebration of power for it's own sake, combined with a contemptuous dismissal of others, who he views as inferior, and the common values that most of society respects. Of course, as if often the way with psychopaths, it is often said in a style that is supposed to be viewed as glibly humorous - until that is you see a photograph with the author with his hands around the throat of his wife, twisting her nose, and covering her mouth so she is unable to speak, and you realism he means it all. He really does mean it all.
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32 of 36 people found the following review helpful
1.0 out of 5 stars Now I know why 3 Aug 2012
Now I know why the world is like it is, if everyone took Saatchi's view there would be a great deal of people in a great deal of trouble. Ok so being nice is under-rated but without us nice people Saatchi wouldn't be where he is today.
You see I can't even put what I really think because he has powerful lawyers, if you want to live in the world of the crass and uncaring this book is for you. I hope it was written as a joke - but I doubt it.
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1 of 1 people found the following review helpful
2.0 out of 5 stars HEAVY GOING PRETENTIOUS CRAP 15 Dec 2013
Format:Flexibound|Verified Purchase
I sent for this book after reading a sample and was interested enough to buy a copy, plus there was 'the trial'.
I found it became increasingly difficult to pursue after about one third of the way through, and was not sure if I was going to finish it or bin it. Ultimately I binned it. It so lacks any joie de vivre and probably reflects Saatchi's personality and outlook, dull and heavy going.
Lighten up man, you're only here once and none of us is that big a deal in the scheme of things.
Poor Nigella - what a terrible choice, unless she's less fun than she seems.

A doctor's waiting room book when you've a bit of time to kill and nothing better to do.
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14 of 18 people found the following review helpful
1.0 out of 5 stars Repugnant 20 Jun 2013
Saatchi's philosophy is laughable and repugnant. The man is utterly contemptible and could only dream of inducing any thought worthy of the public sphere. A public sphere he has done his upmost to destroy mind you.
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10 of 13 people found the following review helpful
1.0 out of 5 stars A man who lives by his principles 26 Jun 2013
By Anna M
Unlike so many public figures today, one certainly can't accuse Charles Saatchi of hypocrisy. He is truly the worst that he can be. Well done, sir!
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10 of 15 people found the following review helpful
2.0 out of 5 stars Profound, personal and slightly silly 8 Jun 2012
Charles Saatchi is officially known for founding the Saatchi & Saatchi advertising agency and championing young British artists - but he's unofficially known for being secretive, opinionated and rather grumpy. In Be the Worst You Can Be, Saatchi finally speaks. The book is beautifully produced, with thick pages and colour pictures, and consists of Saatchi's answers to almost 300 questions from journalists and members of the public. These range from the profound ("Are winners in life people who always put themselves first?") to the personal ("Did you ever run away from home as a child?") to the slightly silly ("Do you like girl groups or boy bands?").

Saatchi may not be a likeable man, but he is certainly an interesting one. Although some of his responses seem throwaway, many of them are fascinating and show a rare insight - in particular, his thoughts on negative reviews, being nice to people, and impatience. There are few insights into the worlds of advertising or art dealing, although it does include the unexpected and delightful fact that the Mona Lisa has no eyebrows because it was the fashion in Renaissance Florence to shave them off.

Grumpier than a self-help book and more beautifully presented than an interview, this book is fine to flip through during idle moments.
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3 of 5 people found the following review helpful
2.0 out of 5 stars Really...? 3 Jan 2013
By Eliza
Format:Flexibound|Verified Purchase
I was expecting something different. Some of the points mr Saatchi makes are interesting but overall it is a vain and bad written book. The only thing I can think of about this bad piece of work is that he did it on purpose, to serve a marketing idea that I do not understand at the moment.
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1 of 2 people found the following review helpful
Format:Kindle Edition
As an advertising copywriter, I have long admired Mr Saatchi's prowess with the pen. Some of the early examples of his copywriting are memorable. While everyone remembers, 'Labour isn't working,' for me one of his finest pieces of copy was penned for the Health Education Council. The headline could very well be the longest ever written for a poster in the UK (or anywhere else for that matter). But I can still remember every word today. It ran as follows:

'This is what happens when a fly lands on your food. Flies can't eat solid food, so to soften it up they vomit on it. Then they stamp the vomit in until it's a liquid, usually stamping in a few germs for good measure. Then when it's good and runny they suck it all back again, probably dropping some excrement at the same time. And then, when they're finished eating, it's your turn.'

This really is fantastically powerful stuff and epitomises those golden days of British advertising. In today's world of political correctness in which the vast majority of clients shy away from negative messages and fail to understand the power of words, this headline wouldn't stand a chance. Indeed, most advertising agencies probably wouldn't have the guts to present it for fear of insulting the client and losing the business.

Anyway, I digress.

Mr Saatchi's book 'Be the Worst You Can Be: Life's Too Long for Patience and Virtue' is, as I expected, not unamusing. Beautifully designed, it has the feel of a religious prayer book - which is clearly intentional. It gives us a rare glimpse into the author's mischievous and witty mind. But more importantly, the book urges the reader to be himself and not follow the crowd; a philosophy that has clearly served Mr Saatchi well over the years.
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Most Recent Customer Reviews
4.0 out of 5 stars So much
So much in this book I sat there & thought yes. If you liked Grumpy Old Men, (& why isn't Mr. Saatchi on it?) you'll read this with a nodding head.
Published 8 months ago by Mr. M. N. Ziff
5.0 out of 5 stars Be the Worst
Delivery great bought as Xmas present for my daughter. She is thoroughly enjoying the reading. She would highly recommend the book.
Published 14 months ago by Mr. Robert S. Light
4.0 out of 5 stars Amusing
Bought for my son for his birthday, this has proved an amusing and droll read. A definite antidote to all the self-improvement books out there!
Published 15 months ago by cg
4.0 out of 5 stars Fun read!
Definitely worth buying...outlandish and deliberately prokoving but Saatchi is never boring. I could even relate to some of his musings.
Published 15 months ago by Jane Austen fan
5.0 out of 5 stars gift for my hubby and he loved it
bought this as a Christmas gift for my hubby and he loved it. it's honest, very dry and witty a great read!
Published 15 months ago by kerry shorthouse
3.0 out of 5 stars One revolting photo
On receipt of my copy, after catching sight of the foul phoito on page 14, I picked up a handy pair of large scissors and promptly cut the page out.. Read more
Published 15 months ago by Mrs Inez D Marshall
5.0 out of 5 stars Excellent read
On first impressions, I found this book, visually to be extremely pleasing to the eye and touch. I really like the fact that it has a page string and also appreciate the signature... Read more
Published 16 months ago by richard
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