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Product Description
Break all the rules! A revolutionary new approach to harnessing business opportunities by doing the unexpected
How can you get an edge in business using the safe, reasonable strategies everyone else uses? The answer: You can't. Be Unreasonable demonstrates how turning traditional approaches on everything from pricing, to cultivating “A” teams, to corporate spending on its head will yield extraordinary business results. This book gives you the strategies and tools to reproduce Paul Lemberg's results in their own companies.
“The thing I'm really excited about is the book's core concept: that oftentimes the wisest action is to be unreasonable . . . clear, memorable, and actionable.”-Bruce Kasanoff, former partner, Peppers and Rogers
From the Inside Flap
When you're reasonable, you use the same strategies everyone else uses. You
do things like set your goals a bit higher than last year's, say yes to
things because everyone else likes them, and pad your deadlines so you can
reach them on time.
Being reasonable about your business will only bury you deeper in the pack.
If you want to get out in front, you have to break away from yesterday's
conventional thinking.
Paul Lemberg shows you how unreasonable strategies can bring you
unprecedented success. Through real-life case studies of successful and
unreasonable businesspeople, Lemberg shows you how to
BE Uncompromising by sticking to your goals no matter what.
BE Demanding by expecting more, not less, from everybody.
BE Critical by changing old systems that just don' t work.
BE Outrageous by creating your own Business Brain Trust.
BE Prepared for real success on your terms.
Paul Lemberg, one of the world's leading business growth consultants,
teaches top level executives and entrepreneurs how to get more out of
themselves, their companies, and their clients by using strategies that
sidestep the prevailing business thinking.
Being unreasonable is about assessing the situation and leaping into the
unknown-not foolishly, but courageously. Only by going against the norm,
and perhaps ruffling feathers, can you be competitive, innovative, and
successful.
See all Product Description
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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