From the Inside Flap
When you're reasonable, you use the same strategies everyone else uses. You
do things like set your goals a bit higher than last year's, say yes to
things because everyone else likes them, and pad your deadlines so you can
reach them on time.
Being reasonable about your business will only bury you deeper in the pack.
If you want to get out in front, you have to break away from yesterday's
Paul Lemberg shows you how unreasonable strategies can bring you
unprecedented success. Through real-life case studies of successful and
unreasonable businesspeople, Lemberg shows you how to
BE Uncompromising by sticking to your goals no matter what.
BE Demanding by expecting more, not less, from everybody.
BE Critical by changing old systems that just don' t work.
BE Outrageous by creating your own Business Brain Trust.
BE Prepared for real success on your terms.
Paul Lemberg, one of the world's leading business growth consultants,
teaches top level executives and entrepreneurs how to get more out of
themselves, their companies, and their clients by using strategies that
sidestep the prevailing business thinking.
Being unreasonable is about assessing the situation and leaping into the
unknown-not foolishly, but courageously. Only by going against the norm,
and perhaps ruffling feathers, can you be competitive, innovative, and
From the Back Cover
Sometimes, you have to be unreasonable to be unbeatable.
Paul Lemberg's Be Unreasonable makes it easy for people to step beyond the hum-drum of doing what's expected, and transform themselves into something extraordinary. It's a step-by-step guide to the mindset for rule breaking and destiny making, and will help readers take control of their business future.”-T. Harv Eker, author of the #1 New York Times bestselling book Secrets of the Millionaire Mind™
“I was enlightened and delighted to discover Be Unreasonable. It was not only brand new and fresh, but it was also a pure joy to read.”-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books
“Paul Lemberg is one of the truly great strategic minds in the business. Every day, for hours on end he works on the front lines of capitalism, helping companies large, medium, and small build totally new strategies designed to drive their growth. He takes companies that are fundamentally tactical and turns them into formidable and sophisticated strategic business and marketing forces.”-Jay Abraham, business growth strategist/expert