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Product Description
Product Description
Network marketing - also known as direct selling and multi-level marketing - has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their business by recruiting the right people. Written by a true network marketing superstar who personally signed over one thousand people in her first year, the book reveals a proven, innovative approach to recruiting that gets results fast. Filled with advice and inspiration, as well as helpful worksheets and exercises, this indispensable guide gives network marketers the know-how and confidence they need to grow their enterprise and become top earners.
About the Author
Mary Christensen (Santa Monica, CA) has more than 25 years of experience in network marketing, and has held executive roles in two multinational network marketing corporations. Wayne Christensen, previously an awardwinning creative director, now writes full-time. Together, they are the co-authors of Be a Network Marketing Superstar.
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34 reviews
83 of 88 people found the following review helpful
Not the best approach
17 May 2008
Format:Paperback|Amazon Verified Purchase
I've read about 15 or so books on network marketing and have listened to $200 worth of network marketing CD's and the main thing I have pulled from all this info is that the best way to prospect/recruit is to ask natural questions to your prospect in regard to their lives and then listen intently. This way you will build better relationships, you will gain trust from them and you will find out if they are a legitimate prospect. What this book does is to try and tell you what your prospect is or might be thinking or what their needs might be. This might seem like great knowledge to have but for anyone that is serious about network marketing, this only provides a very simplistic and general preview, much like knowing what is going to be for dinner ahead of time. The problem with this direction of knowledge is that it doesn't provide much obvious applicability and takes the whole discovery process out of the picture. I found the book "too heavy" with do this and do that and say this and say that, which often confuses and overwhelms new network marketing recruits because they don't need to know someone else's niche way of doing it but rather more of a natural fundamental way of network selling based more on a process where everyone can comfortably ease into it. The information in this book I believe is too overwhelming for a new recruit and is more preaching than teaching. If you are struggling in network marketing you need to get back to the fundamentals not fluff ways of doing things. You don't need to dissect every single angle of recruiting or your prospect ahead of time. Three books I have found that really simplify the process of network marketing and empower the individual a bit more (in my opinion) are:
The Greatest Networker In The World by John Milton Fogg
Make Your Contacts Count by Anne Babor and Lynne Waymon
How To Sell Network Marketing by Michael Oliver
Make Your Contacts Count is guided to networking in general but I found a great tool for people who don't have a clue how to run a network marketing business but want to avoid a lot of the early pitfalls, rejection and wasted time of approaching network marketing the wrong way. I believe in teaching your prospects how to fish and not giving them a fish. This book (Be A Recruiting Superstar) is more about giving them a fish, actually more like a crab cake.
The Greatest Networker In The World by John Milton Fogg
Make Your Contacts Count by Anne Babor and Lynne Waymon
How To Sell Network Marketing by Michael Oliver
Make Your Contacts Count is guided to networking in general but I found a great tool for people who don't have a clue how to run a network marketing business but want to avoid a lot of the early pitfalls, rejection and wasted time of approaching network marketing the wrong way. I believe in teaching your prospects how to fish and not giving them a fish. This book (Be A Recruiting Superstar) is more about giving them a fish, actually more like a crab cake.
36 of 36 people found the following review helpful
A System to fix your System - (and an Ethical Business Approach)
28 May 2009
Format:Paperback
In Mary's 1st year of Network Marketing she recruited over 1,000 people. On top of that she's had 25 years of experience in the industry.
What I like about this book is it teaches solid business principles to grow your business. It explains the type of people you want to recruit, how to identify them and how to approach them to build your business.
This book is great at solving one of the problems in Network Marketing today---people who come into the business who haven't owned their own business and are trying the approach of talking to everyone. The 10 principles in chapter 10 can be applied to any type of business. For example, Principle #9 "Recruit with Integrity" is key.
There are a lot of books out there teaching "new methods" and "attraction" marketing. This book teaches you how to become a spokesperson, and an expert so people will come to you without using these new school terms. But, she does identify the number 1 reason people join a network marketing company - someone asked them. This isn't a hard sell though---it's trust.
The book explains the quickest way to grow your business is to contact those you already have trust built relationships with that you have identified would be successful in the business. She writes "Decide before you start calling whom you are looking for and why this person may be interested in your opportunity. You're looking for a connect. When you approach people you know are right for the business, your prospects will see that you genuinely believe you have something to offer them. Always be ready to say, "I called you because . . ."
When you become involved in a network marketing business, it is because you are buying a system to create wealth, time or freedom---if the system your company is currently using is not working for you---this book will help you identify what in that system isn't working and what you need to fix to make it work. Leaders in the company sometimes leave out (not on purpose) important details. This book will give you confidence to try different approaches or identify key elements in your approach and yourself that may be the problem.
To be successful using Mary's system, you need to use the entire system. Do what's first, than what's next, and last only after you've done the other steps.
The key is relationship building and having something of value to offer and being someone people want to work with. The last page says "Don't waste time recruiting people who are better off as customers. Have the courage to recruit only people with whom you will be proud to associate. Bring the wrong people into your organization and you may frighten off promising candidates."
This is "The Fast Track to Network Marketing Millions" so if you have the courage to become a leader, recruit leaders, and grow your business with integrity---you will feel proud of the business you built and people will flock to associate with you, your team and what you have to offer.
What I like about this book is it teaches solid business principles to grow your business. It explains the type of people you want to recruit, how to identify them and how to approach them to build your business.
This book is great at solving one of the problems in Network Marketing today---people who come into the business who haven't owned their own business and are trying the approach of talking to everyone. The 10 principles in chapter 10 can be applied to any type of business. For example, Principle #9 "Recruit with Integrity" is key.
There are a lot of books out there teaching "new methods" and "attraction" marketing. This book teaches you how to become a spokesperson, and an expert so people will come to you without using these new school terms. But, she does identify the number 1 reason people join a network marketing company - someone asked them. This isn't a hard sell though---it's trust.
The book explains the quickest way to grow your business is to contact those you already have trust built relationships with that you have identified would be successful in the business. She writes "Decide before you start calling whom you are looking for and why this person may be interested in your opportunity. You're looking for a connect. When you approach people you know are right for the business, your prospects will see that you genuinely believe you have something to offer them. Always be ready to say, "I called you because . . ."
When you become involved in a network marketing business, it is because you are buying a system to create wealth, time or freedom---if the system your company is currently using is not working for you---this book will help you identify what in that system isn't working and what you need to fix to make it work. Leaders in the company sometimes leave out (not on purpose) important details. This book will give you confidence to try different approaches or identify key elements in your approach and yourself that may be the problem.
To be successful using Mary's system, you need to use the entire system. Do what's first, than what's next, and last only after you've done the other steps.
The key is relationship building and having something of value to offer and being someone people want to work with. The last page says "Don't waste time recruiting people who are better off as customers. Have the courage to recruit only people with whom you will be proud to associate. Bring the wrong people into your organization and you may frighten off promising candidates."
This is "The Fast Track to Network Marketing Millions" so if you have the courage to become a leader, recruit leaders, and grow your business with integrity---you will feel proud of the business you built and people will flock to associate with you, your team and what you have to offer.
15 of 16 people found the following review helpful
Inspiring Food For Thought
4 Jun 2008
Format:Paperback|Amazon Verified Purchase
As an aspiring Unit Leader for PartyLite Australia, I sought out this book after hearing about it from my upline. I give it a four out of five because I do find the bird analogy too complicated. After five birds I thought we had enough.
That said, I found the book inspired me to think differently about the opportunity I have to offer people. I am inspired to make some changes in the way I approach my business and that is ulitmately what I look for when I read a business book.
I recommend this book for leaders in MLM companies or new recruits looking for leadership.
Now... I think I'll go re-read it and highlight some passages before I loan it out to the team. :) WLC.
That said, I found the book inspired me to think differently about the opportunity I have to offer people. I am inspired to make some changes in the way I approach my business and that is ulitmately what I look for when I read a business book.
I recommend this book for leaders in MLM companies or new recruits looking for leadership.
Now... I think I'll go re-read it and highlight some passages before I loan it out to the team. :) WLC.
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