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Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming our Lives (Previously Published as 'Dogfight') [Kindle Edition]

Fred Vogelstein
4.4 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

The story behind the bitter rivalry between Apple and Google – and how an an epic battle is reshaping the way we think about technology. This book, previously published as ‘Dogfight: How Apple and Google Went to War and Started a Revolution’, explores the real reasons beneath the world’s biggest deathmatch.

The rise of iPhones, smartphones and tablets has changed the world. At the centre of this are Apple and Google, two companies who have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a battle that will play out beyond the marketplace, in the courts and on screens around the world.

Fred Vogelstein has reported on this rivalry for more than decade and has rare access to the boardrooms where company dogma translates into ruthless business; to outsize personalities like Steve Jobs and Eric Schmidt; and inside the deals, transactions, lawsuits and allegations. Apple and Google are brazenly poaching each other’s employees. They bid up the price of each other’s acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.

‘Dogfight’ is not just a story about what devices are going to replace our TVs, phones, laptops, and music players. It’s about who will control what we see on those devices and where that content will come from. This is the future of media, entertainment, communication and information around the globe.

Product Description


‘Every half generation there is a revolution in Silicon Valley that turns the world on its ear. In the 1980s there was the PC. In the 1990s there was the Internet browser. Now in the 21st Century there is the smartphone. In ‘Dogfight’, Fred Vogelstein supplies a riveting and previously untold account of how Apple and Google came to dominate this new world – and became mortal enemies’ Chris Anderson, former editor-in-chief, Wired, author of ‘The Long Tail’

‘This is a big book. Not in size but in scope. It is not just a business book … Fred Vogelstein has written a crisp and compelling narrative about how the digital earthquake disrupts all companies in the communications business, be they young or old, and how it upends many of our familiar habits. If you want to understand why the ground you are standing on is unsteady, and what the future might look like, read this superb book’ Ken Auletta, author of ‘Googled: The End of the World as We Know It’

‘No battle in the business world is more important than Apple versus Google in the quest for smartphone supremacy, and now Fred Vogelstein has provided the essential blow-by-blow. Dogfight has teeth!’ Steven Levy, author of ‘In the Plex: How Google Thinks, Works and Shapes Our Lives’

About the Author

Fred Vogelstein has reported on the technology world’s greatest rivalry for more than a decade and enjoys rare access to its major players. He is a contributing editor at Wired magazine, where he writes about the world of high-tech business and finance. His writing has appeared in Fortune magazine, the New York Times Magazine, and the Wall Street Journal.

Product details

  • Format: Kindle Edition
  • File Size: 556 KB
  • Print Length: 272 pages
  • Publisher: William Collins (12 Nov. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00CW6F06O
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: #117,965 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Fred Vogelstein is a contributing editor at Wired magazine, where he writes about the world of high-tech business and finance. His writing has appeared in Fortune magazine, The New York Times Magazine, The Wall Street Journal, U.S. News & World Report, and elsewhere.

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Customer Reviews

Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars A valuable review for a mobile professional 13 July 2014
Format:Kindle Edition|Verified Purchase
As a mobile developer, I am following the progress of the major computing platforms, but I don't have much time for reading and analysing and comparing various sources of information and opinions. This book gave me a lot of valuable information and added substantially to my understanding of the industry. Its final conclusion seems to hold true now, one year later. Google came up with Android Wear, a long expected platform for smart watches, and there is a range of attractive devices that implement it. On the other hand, Apple is still silent about the speculated iWatch, and by the middle of 2014 it still hasn't announced anything substantially new. The absence of Steve Jobs is felt very strongly.
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2 of 3 people found the following review helpful
Format:Kindle Edition|Verified Purchase
A decent but not a great book with a flawed conclusion

As someone who has followed the subject matter of this book closely for as many years as the author, if not more, I found this to be a decent book, but far from a great one. It tells the story from both sides, and that was pretty well done as far as it went, but nothing new or extraordinary emerged. One of the central themes in the book is that the winner of any patent wars nearly always becomes the dominant player, and numerous historic examples were cited.

In the patent wars between iOS and Android, Apple is comprehensively trouncing Google and its Android Licensees yet the author comes to the puzzling conclusion, contrary to his own theory, that Google now has the upper hand. In the short time since this book was published I would suggest that things have moved even more decisively in Apple's favour. Apple have won again at the patent retrial in Northern California. They've also had an incredibly successful global launch of iPhone 5s/5c, iPad Air and Retina iPad Mini, whereas Samsung's Galaxy S4 seems to be performing well below expectations, Samsung themselves appear to have peaked and in the US Apple now commands a greater share of the US Smartphone market than all of the hundreds of Android handsets and their makers combined. In addition Google and its licensees seem to be very scared indeed of the lawsuits that have recently been issued by the Rockstar consortium, and I quote:

'Google's complaint contains a lot of rhetoric, accusing Rockstar of having "placed a cloud on Google's Android platform" and threatening "Google's business and relationships with its customers and partners, as well as its sales of Nexus-branded Android devices".
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5.0 out of 5 stars scintillating stuff 27 April 2014
By Mossy
Format:Kindle Edition|Verified Purchase
One of best tech history books I've read. Particularly enjoyed the chapter about how the iphone was held together with gum for its 1st demo at macworld.
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4.0 out of 5 stars Well written and interesting book 6 Jan. 2014
Format:Kindle Edition|Verified Purchase
This is a very interesting book, especially if you are interested in the inception of the iPhone and Android platforms, some very good stories although I did start to lose interest at the very end of the book, probably slightly longer than it needed to be.
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Format:Kindle Edition|Verified Purchase
Like any good read one cannot wait to turn the page.
The book claims to record the factors that governed behaviour of the top people in the World's largest IT businesses.
It is full of intrigue and illustrates how quality (always) wins out over price. The significance of vision+creativity+commitment comes through time after time.
To what extent it is historically accurate remains an unknown. Despite that, the author presents scenarios that are both stimulating and plausible.
It will appeal to those who like to investigate 'why' questions.
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5.0 out of 5 stars Deep insights 22 Dec. 2013
By J. Hall
Format:Hardcover|Verified Purchase
Fascinating rendition of the story so far, full of interesting insider interviews and great depth. I'm a mobile tech professional and still found this very educating and insightful, contrary to a rather harsh previous reviewer
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