A graphic design project can be viewed as a series of choices; the more informed these choices are, the stronger the resolution will be. It is essential for all design projects to be approached with carefully researched, in-depth knowledge and this knowledge-gathering process should both inform and go hand in hand with any other design work; one should constantly inform and aid the development of the other. By carefully looking at the various research methods available to the student, Basics Graphic Design 02: Design Solutions encourages the reader to interact and work with the demographic they are designing for. Beyond the basic research methods such as data gathering through interactions with your subject in terms of observing and questioning, the book looks at how this information can be analysed, synthesised and developed. The reader will also learn how best to test and prove decisions and design work, resulting in well-rounded solutions that are informed, purposeful, innovative and aesthetically fitting for the brief.
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'In a climate where a certain six letter word search engine is fast becoming the one-stop hit for every research need, this book shows a breadth of techniques, opportunities, methodologies and suggestions that will open up your creative thinking in a way that no algorithm ever could. You don't need to hit a search button, you don't need to feel lucky. You need to read this book.' -- Barrie Tullett, The Lincoln School of Art & Design, UK
'Design Research is an easy to follow, clearly written, student friendly guide on how to conduct research for practical projects. Although academic in content, the fact that there are direct links to professional practice throughout, gives the book a 'real world' authority. The inclusion of case studies, interviews and supporting imagery purposefully link the relevance of the content to the practice of being a designer. Carefully building in complexity as the book progresses, the importance, practice, methods, and key terminology of research are introduced in a measured way, ensuring the reader is not overwhelmed - students who do not value research as part of the design process will not only be engaged throughout, but they will be in no doubt of its importance after reading this book. In fact, Design Research doesn't just take the reader through a step-by-step guide to the research process, it also highlights plenty of everyday good practice along the way. In writing this book, Leonard and Ambrose have gone a long way in validating to students what they are taught on a day-to-day basis in lecture theatres and workshops - Design Research should therefore be on any contextual studies reading list as a result.' --Nigel Ball, Course Leader, School of Arts & Humanities, University Campus Suffolk, UK
'Design Research is an easy to follow, clearly written, student friendly guide on how to conduct research for practical projects. Although academic in content, the fact that there are direct links to professional practice throughout, gives the book a 'real world' authority. The inclusion of case studies, interviews and supporting imagery purposefully link the relevance of the content to the practice of being a designer. Carefully building in complexity as the book progresses, the importance, practice, methods, and key terminology of research are introduced in a measured way, ensuring the reader is not overwhelmed - students who do not value research as part of the design process will not only be engaged throughout, but they will be in no doubt of its importance after reading this book. In fact, Design Research doesn't just take the reader through a step-by-step guide to the research process, it also highlights plenty of everyday good practice along the way. In writing this book, Leonard and Ambrose have gone a long way in validating to students what they are taught on a day-to-day basis in lecture theatres and workshops - Design Research should therefore be on any contextual studies reading list as a result.' --Nigel Ball, Course Leader, School of Arts & Humanities, University Campus Suffolk, UK
About the Author
Neil Leonard is a designer and educator. He is a graduate of the London College of Communication and is currently lecturing on the BA in Visual Communication at the Arts University College at Bournemouth, UK.
Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
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2 of 2 people found the following review helpful
Format:Paperback
This book is ideal for someone starting out in design but also as a book to return back to. The book shows the depth of techniques that are required for thorough and in depth research for the world of Graphic Design. This book deconstructs the areas of design research, providing detailed chapters presented in an easy to read format using a basic layout alongside images to support the information. It is essential for all design projects to be approached with careful research and in-depth knowledge in which this book helps to inform and encourage the reader to do so. I would recommend this book to any aspiring designers.
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1 of 1 people found the following review helpful
4.0 out of 5 stars
Essential guide for design research
28 July 2012
By Sophie Awcock
- Published on Amazon.com
Format:Paperback
This book is ideal for someone starting out in design but also as a book to return back to. The book shows the depth of techniques that are required for thorough and in depth research for the world of Graphic Design. This book deconstructs the areas of design research, providing detailed chapters presented in an easy to read format using a basic layout alongside images to support the information. It is essential for all design projects to be approached with careful research and in-depth knowledge in which this book helps to inform and encourage the reader to do so. I would recommend this book to any aspiring designers.
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