Good design begins with good ideas, generated in response to a given design brief. Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as the many levels of idea generation, from the macro to the micro; from brain storming to more focused, selective and strategic systems.
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'Clear, concise and comprehensive, with focused exercises and examples throughout, Idea Generation serves as a great introduction to the world of creative and lateral thinking.' --Graham Jones, Loose Collective
About the Author
Neil Leonard is a designer and educator; he currently works at the Arts University College at Bournemouth lecturing on the BA in Visual Communication. A graduate of the London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice.
Gavin Ambrose MA is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Gavin Ambrose MA is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
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