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'For the level 3 students who are interested in styling this is a useful and insightful resource. The layout of the book is well considered and easy to read, with great inspiring visuals. The book contains useful information about the role of a stylist, drawing similar parallel approaches for inspiration as a designer, in terms of research methods, use of imagery and market/trend awareness. It also informs the student of the practicalities and organisation of a stylist's role behind the perceived glamour of a photo shoot, offering useful tips and guidance. The book will also be useful for students to refer to when styling their first outfits for their graduation look books and will also inform them for future fashion shoots/look books. I would recommend this book for level 3 students and will include it on their reading list. It will not only offer an insight into styling, but be useful in expanding students overall knowledge of the fashion industry and related career opportunities.' Krystyna Kolowska, Nottingham Trent University, UK. 'An easy to navigate book which will enable students to dip in where appropriate. The book is a useful aid to preparing promotional material for collections as well as a more in-depth insight into careers in styling.' Christine Field, University of Portsmouth, UK. 'One of AVA Basics more recent additions to this splendidly useful series is the Fashion Styling guide. Written by Jacqueline McAssey and Clare Buckley, it explains why and how the fashion stylist is now a valued and integral part of the fashion industry. The first section of the book explains how fashion stylists emerged and evolved, before setting out key aspects of a career in this field - such as the importance of research and sourcing. The book includes interviews and case studies throughout. It traces the emergence of this relatively recent career choice back to the 1980s, revealing significant figures such as Ray Petri, regarded by many to have been the first modern 'stylist'. The many guises of a fashion stylist today and the varied fields that they work in are set out clearly in a richly illustrated and accessible format. Many examples of inspirational styling work are included which detail the work of current professionals. The book also features some great examples of work by undergraduate students studying in the field. It shows how students have to work with often extreme budget constraints, but use their imagination and inventive sourcing methods to achieve impressive end results. The book also reveals that many skills are required for this career and that the job often demands much physical stamina too. Team-working skills are key, as well as resourcefulness and imagination. In short, this book is comprehensive and clear, packed with lots of practical advice - it is a great guide to a career in fashion styling.' Joyce Thornton, Arts Thread blog, October 2011.
Product Description
Basics Fashion Design 08: Styling explains how to analyse and translate fashion collections. It emphasises the importance of cultural and historical research as integral to the creation of original and innovative work. A stylist is responsible for choosing the look and clothing for a fashion image to communicate a fashion idea, trend or theme, or to advertise a fashion product. This book outlines what it means to style for a catalogue or advertisement (commercial styling), or a magazine (editorial styling) and what types of skills these different fields require. The shoot process is broken down step by step to demonstrate the preparation and editing of clothing, the shoot day itself and the post-production processes. The book is richly illustrated with styled shots that have been created not only by professionals but also undergraduates; proving that even on a limited budget, with tremendous imagination and drive it is possible to create beautiful and relevant work.
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1 of 1 people found the following review helpful
Format:Paperback
A recently bought this book at Graduate Fashion Week for the publishers of this book and I haven't put it down. I already have many of the books from this series, so I knew it would be as amazing as the rest.
It is informative and gives you suggestions on further reading and who and what to research. I have read styling books before and even though they were good, it became slightly boring and become tedious to read. With the extra information and the pictures - a plus since fashion styling is about being creative, this is the perfect book, not just for a student, but also for someone already in the industry to flip through.
It is informative and gives you suggestions on further reading and who and what to research. I have read styling books before and even though they were good, it became slightly boring and become tedious to read. With the extra information and the pictures - a plus since fashion styling is about being creative, this is the perfect book, not just for a student, but also for someone already in the industry to flip through.
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