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Basics Fashion Design 08: Styling [Paperback]

Jacqueline McAssey , Clare Buckley
4.5 out of 5 stars  See all reviews (2 customer reviews)
RRP: £23.50
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Book Description

13 Jun 2011 2940411395 978-2940411399
Basics Fashion Design 08: Styling explains how to analyse and translate fashion collections. It emphasises the importance of cultural and historical research as integral to the creation of original and innovative work. A stylist is responsible for choosing the look and clothing for a fashion image to communicate a fashion idea, trend or theme, or to advertise a fashion product. This book outlines what it means to style for a catalogue or advertisement (commercial styling), or a magazine (editorial styling) and what types of skills these different fields require. The shoot process is broken down step by step to demonstrate the preparation and editing of clothing, the shoot day itself and the post-production processes. The book is richly illustrated with styled shots that have been created not only by professionals but also undergraduates; proving that even on a limited budget, with tremendous imagination and drive it is possible to create beautiful and relevant work.

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Basics Fashion Design 08: Styling + Mastering Fashion Styling (Palgrave Master Series) + Stylists: New Fashion Visionaries
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Product details

  • Paperback: 200 pages
  • Publisher: AVA Publishing (13 Jun 2011)
  • Language: English
  • ISBN-10: 2940411395
  • ISBN-13: 978-2940411399
  • Product Dimensions: 22.9 x 15.5 x 1.5 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 311,560 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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'For the level 3 students who are interested in styling this is a useful and insightful resource. The layout of the book is well considered and easy to read, with great inspiring visuals. The book contains useful information about the role of a stylist, drawing similar parallel approaches for inspiration as a designer, in terms of research methods, use of imagery and market/trend awareness. It also informs the student of the practicalities and organisation of a stylist's role behind the perceived glamour of a photo shoot, offering useful tips and guidance. The book will also be useful for students to refer to when styling their first outfits for their graduation look books and will also inform them for future fashion shoots/look books. I would recommend this book for level 3 students and will include it on their reading list. It will not only offer an insight into styling, but be useful in expanding students overall knowledge of the fashion industry and related career opportunities.' -- Krystyna Kolowska, Nottingham Trent University, UK

'An easy to navigate book which will enable students to dip in where appropriate. The book is a useful aid to preparing promotional material for collections as well as a more in-depth insight into careers in styling.' -- Christine Field, University of Portsmouth, UK

'One of AVA Basics more recent additions to this splendidly useful series is the Fashion Styling guide. Written by Jacqueline McAssey and Clare Buckley, it explains why and how the fashion stylist is now a valued and integral part of the fashion industry. The first section of the book explains how fashion stylists emerged and evolved, before setting out key aspects of a career in this field - such as the importance of research and sourcing. The book includes interviews and case studies throughout. It traces the emergence of this relatively recent career choice back to the 1980s, revealing significant figures such as Ray Petri, regarded by many to have been the first modern 'stylist'. The many guises of a fashion stylist today and the varied fields that they work in are set out clearly in a richly illustrated and accessible format. Many examples of inspirational styling work are included which detail the work of current professionals. The book also features some great examples of work by undergraduate students studying in the field. It shows how students have to work with often extreme budget constraints, but use their imagination and inventive sourcing methods to achieve impressive end results. The book also reveals that many skills are required for this career and that the job often demands much physical stamina too. Team-working skills are key, as well as resourcefulness and imagination. In short, this book is comprehensive and clear, packed with lots of practical advice - it is a great guide to a career in fashion styling.' --Joyce Thornton, Arts Thread blog, October 2011

About the Author

Clare Buckley has worked in the fashion industry for over ten years as a freelance fashion editor and stylist for publications including Russh, Wallpaper* and the Guardian: Weekend magazine. She has styled celebrity clients such as Paloma Faith and Sophie Ellis Bextor. She is an associate lecturer on the Fashion Promotion with Styling course at UCLAN, UK. Jacqueline McAssey is the course leader in Fashion Promotion with Styling at UCLAN, where she has taught for over ten years. Prior to her career in education, Jacqueline worked in the industry in fashion promotion. She also works as a freelance stylist, styling editorial and commercial projects, events and exhibitions.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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3 of 3 people found the following review helpful
4.0 out of 5 stars Informative and interesting! 20 Jun 2011
By Jadei.B
A recently bought this book at Graduate Fashion Week for the publishers of this book and I haven't put it down. I already have many of the books from this series, so I knew it would be as amazing as the rest.

It is informative and gives you suggestions on further reading and who and what to research. I have read styling books before and even though they were good, it became slightly boring and become tedious to read. With the extra information and the pictures - a plus since fashion styling is about being creative, this is the perfect book, not just for a student, but also for someone already in the industry to flip through.
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1 of 1 people found the following review helpful
5.0 out of 5 stars thumbs up!!!! 4 Nov 2013
By Hannah
Format:Paperback|Verified Purchase
Many tips and a good overview are given on the profession of a stylist! I (non English native speaker) found it very easy to read.
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Amazon.com: 5.0 out of 5 stars  1 review
1 of 1 people found the following review helpful
5.0 out of 5 stars Favorite Book 12 July 2013
By Brittany - Published on Amazon.com
Format:Paperback|Verified Purchase
I love the Basics Fashion Design collections. They have everything and I mean everything you need to be successful and to provide confident and professional portfolios to potential employers. If you are into fashion, get the collection including this book right here.
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