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Basics Fashion Design 08: Styling Paperback – 13 Jun 2011

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Product details

  • Paperback: 200 pages
  • Publisher: AVA Publishing (13 Jun. 2011)
  • Language: English
  • ISBN-10: 2940411395
  • ISBN-13: 978-2940411399
  • Product Dimensions: 15.5 x 1.5 x 22.9 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 101,507 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


'For the level 3 students who are interested in styling this is a useful and insightful resource. The layout of the book is well considered and easy to read, with great inspiring visuals. The book contains useful information about the role of a stylist, drawing similar parallel approaches for inspiration as a designer, in terms of research methods, use of imagery and market/trend awareness. It also informs the student of the practicalities and organisation of a stylist's role behind the perceived glamour of a photo shoot, offering useful tips and guidance. The book will also be useful for students to refer to when styling their first outfits for their graduation look books and will also inform them for future fashion shoots/look books. I would recommend this book for level 3 students and will include it on their reading list. It will not only offer an insight into styling, but be useful in expanding students overall knowledge of the fashion industry and related career opportunities.' -- Krystyna Kolowska, Nottingham Trent University, UK

'An easy to navigate book which will enable students to dip in where appropriate. The book is a useful aid to preparing promotional material for collections as well as a more in-depth insight into careers in styling.' -- Christine Field, University of Portsmouth, UK

'One of AVA Basics more recent additions to this splendidly useful series is the Fashion Styling guide. Written by Jacqueline McAssey and Clare Buckley, it explains why and how the fashion stylist is now a valued and integral part of the fashion industry. The first section of the book explains how fashion stylists emerged and evolved, before setting out key aspects of a career in this field - such as the importance of research and sourcing. The book includes interviews and case studies throughout. It traces the emergence of this relatively recent career choice back to the 1980s, revealing significant figures such as Ray Petri, regarded by many to have been the first modern 'stylist'. The many guises of a fashion stylist today and the varied fields that they work in are set out clearly in a richly illustrated and accessible format. Many examples of inspirational styling work are included which detail the work of current professionals. The book also features some great examples of work by undergraduate students studying in the field. It shows how students have to work with often extreme budget constraints, but use their imagination and inventive sourcing methods to achieve impressive end results. The book also reveals that many skills are required for this career and that the job often demands much physical stamina too. Team-working skills are key, as well as resourcefulness and imagination. In short, this book is comprehensive and clear, packed with lots of practical advice - it is a great guide to a career in fashion styling.' --Joyce Thornton, Arts Thread blog, October 2011

About the Author

Clare Buckley has worked in the fashion industry for over ten years as a freelance fashion editor and stylist for publications including Russh, Wallpaper* and the Guardian: Weekend magazine. She has styled celebrity clients such as Paloma Faith and Sophie Ellis Bextor. She is an associate lecturer on the Fashion Promotion with Styling course at UCLAN, UK. Jacqueline McAssey is the course leader in Fashion Promotion with Styling at UCLAN, where she has taught for over ten years. Prior to her career in education, Jacqueline worked in the industry in fashion promotion. She also works as a freelance stylist, styling editorial and commercial projects, events and exhibitions.

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3 of 3 people found the following review helpful By Jadei.B on 20 Jun. 2011
Format: Paperback
A recently bought this book at Graduate Fashion Week for the publishers of this book and I haven't put it down. I already have many of the books from this series, so I knew it would be as amazing as the rest.

It is informative and gives you suggestions on further reading and who and what to research. I have read styling books before and even though they were good, it became slightly boring and become tedious to read. With the extra information and the pictures - a plus since fashion styling is about being creative, this is the perfect book, not just for a student, but also for someone already in the industry to flip through.
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1 of 1 people found the following review helpful By Hannah on 4 Nov. 2013
Format: Paperback Verified Purchase
Many tips and a good overview are given on the profession of a stylist! I (non English native speaker) found it very easy to read.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 0 reviews
2 of 2 people found the following review helpful
Favorite Book 12 July 2013
By Amazon Customer - Published on Amazon.com
Format: Paperback Verified Purchase
I love the Basics Fashion Design collections. They have everything and I mean everything you need to be successful and to provide confident and professional portfolios to potential employers. If you are into fashion, get the collection including this book right here.
A Must Have 5 Nov. 2014
By Brigid Anderson - Published on Amazon.com
Format: Paperback
I've had this book for a couple of years now and it's one I continue to pull out time and time again for inspiration, ideas, or simply to get a refresher of info. This book is more like a textbook and serves as a guide to the world of styling and includes extremely valuable information and tips to break into the styling world, as a business and as an art. This book has a great balance of photos and information and nothing feels like filler. Whether you're a novice or an established artist, this book is a definite must in your fashion library. This book is also great for photographers, visual merchandisers, bloggers, designers, or even Instagram addicts.
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