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Basics Design: Design Thinking: 8 [Paperback]

Gavin Ambrose , Paul Harris
4.4 out of 5 stars  See all reviews (5 customer reviews)
RRP: 23.50
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Book Description

Nov 2009 2940411174 978-2940411177
Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts used by designers in order to start the process that leads to a finished piece of work. This focus on ideas and methods favours a useable approach to design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualisations. Basics Design: Design Thinking teaches the generation of ideas as a practical skill, vital to the creation of successful design.

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Basics Design: Design Thinking: 8 + Basics Design: Typography + Basics Design 02: Layout
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Product details

  • Paperback: 200 pages
  • Publisher: Ava Publishing (Nov 2009)
  • Language: English
  • ISBN-10: 2940411174
  • ISBN-13: 978-2940411177
  • Product Dimensions: 23.2 x 16.4 x 1.9 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 303,503 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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'An excellent design 'primer', ideal for first years, which deconstructs the design process in a very digestible way. Very well designed with plentiful examples of contemporary work which illustrate the points being made very well.' - Rhiannon Robinson University of Cumbria, UK.

'Excellent resource - clearly defines the most important aspects of the design process. Sections are clear and logical. Examples are very inspirational - nice use of different paper types too.' - Gareth Stewart, Belfast Metropolitan University, UK.

'Useful edition for all levels of BA Graphic Design and Illustration study. As always, well laid out.' - John Blackman, Cambridge School of Visual and Performing Arts, UK.

'I like this book, as well as the others books in this series, because of the excellent examples of designs to illustrate the text. The design is clear, and makes the book easy to use. The different paper stocks not only help with orientation, but provide great examples of when to do this. A great addition to the Basics series.' - Emily Wood, Central Saint Martins, UK.

'Beautifully designed and filled with excellent examples.' - Richard Barlow, St Cloud State University, USA.

'I've been really impressed with the Basics range from AVA, and this book didn't disappoint. The level that it is pitched at is satisfactory for the students and is a good refresher for the third years.' - Sarah Cooper, Southampton Solent University, UK.

'A very useful reader and I have used aspects in teaching design units and made the book available to the students during sessions.' - Kim Marshall, University of Reading, UK.

'The format and design of the book is very good for getting the information across ... the diagrams and images are extremely helpful in explaining the concepts.' - Rebecca Potts, Bronx River Art Center, USA.

'I have adopted this book. It provides a great structure for this course which has a variety of students from design, advertising and illustration programs.' - Rosanne Gibel, Art Institute of Fort Lauderdale, USA.

'Looks like a great book for helping students explore design ideation and process.' --Camille Baker, Brunel University, UK.

About the Author

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

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Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
This book walks the reader through the (graphic) design process, introducing relevant principles and concepts along the way in a fashion that is both comprehensive and concise and so, despite the plethora of material introduced, does not overwhelm. All this is illustrated with great examples throughout.

'Design Thinking' makes for an excellent practical introduction to the process and principles of design, from initial brief to implementation; it is useful both as a reference work and point of departure for further, more specialised study. It is written for (future) practitioners - I have rarely found such a useful, and actionable, introduction to the subject. After you've read it, you will have a clear idea as to how to go about solving a (graphic) design problem.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Brilliant initiation to design thinking 17 July 2011
I had bought other books from the Ambrose and Harris's collection (e.g. layout, typography) and I've always found them great for beginners like me. I purchased this one to find out more about the design process. It's nicely detailed with a very simple diagram of the process and a lot of tips/recommendations on how to proceed for each step of the process. Then, there are many examples of projects produced following the process. Some projects are taken as examples and are detailed from brief to production. So it really shows how to undertake a design project. I found this book very valuable to learn how to use the process and create effective solutions for my projects. I think it's good to start! It might not be as valuable for someone who's very familiar with the design process.
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3.0 out of 5 stars Great content - appalling layout... 21 Dec 2012
Format:Paperback|Verified Purchase
The best design is when you don't notice you are using it - like a comfortable shoe or the London underground map - beautifully simple. Unfortunately the layout of this book is so over-complicated that you miss half of the points that are being made. The content is interesting, relevant and useful (deserves 5 stars) but the layout makes it so frustrating and hard to decipher that I honestly couldn't recommend it.
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By Rich
Format:Paperback|Verified Purchase
I couldn't quite get the hang of this book when I first started uni but I now find it helpful just to check up on a few things every now and then and I'm using some quotes from it explaining design principles in my dissertation. Good book for understanding what design is, more good titles in the series.
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5.0 out of 5 stars Review Design Thinking 1 Mar 2012
The book is extremely informative and easy to read; it explains the entire design process from beginning to end in a straight-forward manner.
It was useful to me for my studies and for some free-lance design work; I would recommend it to any aspiring designers.
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