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Product Description
Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts used by designers in order to start the process that leads to a finished piece of work. This focus on ideas and methods favours a useable approach to design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualisations. Basics Design: Design Thinking teaches the generation of ideas as a practical skill, vital to the creation of successful design.
About the Author
Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
This book walks the reader through the (graphic) design process, introducing relevant principles and concepts along the way in a fashion that is both comprehensive and concise and so, despite the plethora of material introduced, does not overwhelm. All this is illustrated with great examples throughout.
'Design Thinking' makes for an excellent practical introduction to the process and principles of design, from initial brief to implementation; it is useful both as a reference work and point of departure for further, more specialised study. It is written for (future) practitioners - I have rarely found such a useful, and actionable, introduction to the subject. After you've read it, you will have a clear idea as to how to go about solving a (graphic) design problem.
'Design Thinking' makes for an excellent practical introduction to the process and principles of design, from initial brief to implementation; it is useful both as a reference work and point of departure for further, more specialised study. It is written for (future) practitioners - I have rarely found such a useful, and actionable, introduction to the subject. After you've read it, you will have a clear idea as to how to go about solving a (graphic) design problem.
1 of 1 people found the following review helpful
Format:Paperback
I had bought other books from the Ambrose and Harris's collection (e.g. layout, typography) and I've always found them great for beginners like me. I purchased this one to find out more about the design process. It's nicely detailed with a very simple diagram of the process and a lot of tips/recommendations on how to proceed for each step of the process. Then, there are many examples of projects produced following the process. Some projects are taken as examples and are detailed from brief to production. So it really shows how to undertake a design project. I found this book very valuable to learn how to use the process and create effective solutions for my projects. I think it's good to start! It might not be as valuable for someone who's very familiar with the design process.
Format:Paperback
The book is extremely informative and easy to read; it explains the entire design process from beginning to end in a straight-forward manner.
It was useful to me for my studies and for some free-lance design work; I would recommend it to any aspiring designers.
It was useful to me for my studies and for some free-lance design work; I would recommend it to any aspiring designers.
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