- Paperback: 176 pages
- Publisher: AVA Publishing; illustrated edition edition (9 May 2005)
- Language English
- ISBN-10: 2940373345
- ISBN-13: 978-2940373345
- Product Dimensions: 22.6 x 16 x 1.8 cm
- Average Customer Review: 4.2 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 201,077 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Mark Sinclair, Creative Review, May 05
The second instalment of AVA’s superb Basic Design series.
--This text refers to an out of print or unavailable edition of this title.
Dynamic Graphics, Aug/Sep, 05
This book is a great primer for students--or anyone wanting to focus on basic principles of design.
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
A very good overview of the topic of layout. The book explains many terms that are used within layout and the examples of layouts throughout the entire book help you to realise how the particular layouts are used professionally. It guides you around the principles of layout, reinforces that the layout is best changed to its purpose and shouldn't be stuck to stringently if this stifles the piece fo work, layouts can be expressive and show off the work to its highest potential.
'Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.' Antoine de Saint-Exupery - A quote from the book that I found really interesting. There are quotes throughout that add to the ideas of layout.
The book is also printed on a few different stocks of paper, it explains how this affects the way the book has to be laid out so that it is printed correctly. The imposition plan- the arrangement of pages.
A useful book for questions on layout.
'Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.' Antoine de Saint-Exupery - A quote from the book that I found really interesting. There are quotes throughout that add to the ideas of layout.
The book is also printed on a few different stocks of paper, it explains how this affects the way the book has to be laid out so that it is printed correctly. The imposition plan- the arrangement of pages.
A useful book for questions on layout.
Format:Paperback|Amazon Verified Purchase
The book itself it's not very good at theory of layouts. It focuses more on showing other's examples instead of trying to explain well the concepts.
Format:Paperback
I read this title alongside Basics Design: Colour and I can safely say these are books which no designer should be without. The instructional element of the book is equalled by its encouragement and provocation of thought. This encouragement and the easy flow of the text meant areas I had previously found difficult to understand, such as proportion, were no longer an issue. The written discussion and the illustrated examples are great building blocks for further research.
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