Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. "Basics Design: Format" provides a detailed guide to successful implementation of format for students and professionals alike.
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"One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-uos, etc. I currently use AVA's Basics Design: Format and Print and Finish for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions." Elsi Vassdal Ellis, Western Washington University, USA.
About the Author
Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
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By Susie
Format:Paperback
great book in a series of great books. I have bought a couple of these books now. Inspire and inform me as I have gone through my final half of my design degree. I wish I had known about these earlier.
By Ro5ie
Format:Paperback
This book gives detailed information on how to work within a given format and also how to decide on and develop a format for your own print media and web design. I found the examples and case studies fascinating; covering the spectrum of books, magazines, posters, objects, screen and brochures. The authors provided plenty of details for all the examples, which I have found useful when further researching an image of interest.
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Essential Guide!
24 Aug 2010
By Ro5ie
- Published on Amazon.com
Format:Paperback
This book gives detailed information on how to work within a given format and also how to decide on and develop a format for your own print media and web design. I found the examples and case studies fascinating; covering the spectrum of books, magazines, posters, objects, screen and brochures. The authors provided plenty of details for all the examples, which I have found useful when further researching an image of interest.
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