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Basics Design: Print and Finish [Paperback]

Gavin Ambrose , Paul Harris
4.6 out of 5 stars  See all reviews (7 customer reviews)
RRP: £21.95
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Book Description

20 Nov 2006 2940373426 978-2940373420
An introduction to a variety of printing techniques, such as letterpress and litho as well as a range of finishing techniques, including varnishing and embossing. Printed on a series of seven different paper stocks allowing the reader to see the results that can be achieved from creative stock selection. Demonstrates advanced printing techniques via the use of three special colours to show how metallic, fluorescent and pastel inks can be used to great effect.

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Basics Design: Print and Finish + Basics Design 02: Layout + Basics Design: Typography
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Product details

  • Paperback: 176 pages
  • Publisher: AVA Publishing (20 Nov 2006)
  • Language: English
  • ISBN-10: 2940373426
  • ISBN-13: 978-2940373420
  • Product Dimensions: 16 x 1.5 x 23 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 245,645 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

'One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-uos, etc. I currently use AVA's Basics Design: Format and Print and Finish for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions.' --Elsi Vassdal Ellis, Western Washington University, USA.

About the Author

Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies.

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.

Inside This Book (Learn More)
First Sentence
A substrate is any stock or material that receives a printed image, ranging from a standard sheet of paper to more elaborate and tactile papers and boards, and even extends to promotional items such as coffee mugs, t-shirts and, as we'll see, the human body. Read the first page
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Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars essential 23 May 2007
Format:Paperback
whether you're leaving art college and want to know all the gen on printing for your first job, or if you run your own design business and dread the printers coming up with language you don't understand, or if you're just passionate about design and print and want to produce the best work you can - buy this book. it's informative, straightforward and has lots of examples so it's a bit of an eye candy book too. great value for money.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Spot on 24 Jan 2008
Format:Paperback
I have five of the books in this series and love them all. They have the perfect combination of tutorial stuff and real world examples. Inspiring reading, and very well produced.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Excellent Intro to Print 5 April 2010
By Mandy
Format:Paperback
This book is a great intro to print, it's very easy to read and is a good book for new designers and students. Being a working Graphic Designer for 6 years, I would have liked the book to delve into more depth on certain topics and be more advanced. However, I have enjoyed reading this book and have also learnt a thing or two from it. From the title name, I should have guessed it was more of an 'overview' on print. So excellent for students/new designers but maybe a little too basic for experience designers. If anyone know of and can recommend any 'advanced print and finish' book that would be great.
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