An introduction to a variety of printing techniques, such as letterpress and litho as well as a range of finishing techniques, including varnishing and embossing. Printed on a series of seven different paper stocks allowing the reader to see the results that can be achieved from creative stock selection. Demonstrates advanced printing techniques via the use of three special colours to show how metallic, fluorescent and pastel inks can be used to great effect.
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'One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-uos, etc. I currently use AVA's Basics Design: Format and Print and Finish for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions.' --Elsi Vassdal Ellis, Western Washington University, USA.
About the Author
Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies.
Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.
Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.
Inside This Book
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First Sentence
A substrate is any stock or material that receives a printed image, ranging from a standard sheet of paper to more elaborate and tactile papers and boards, and even extends to promotional items such as coffee mugs, t-shirts and, as we'll see, the human body. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
A substrate is any stock or material that receives a printed image, ranging from a standard sheet of paper to more elaborate and tactile papers and boards, and even extends to promotional items such as coffee mugs, t-shirts and, as we'll see, the human body. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
By a-to-the-d
Format:Paperback
whether you're leaving art college and want to know all the gen on printing for your first job, or if you run your own design business and dread the printers coming up with language you don't understand, or if you're just passionate about design and print and want to produce the best work you can - buy this book. it's informative, straightforward and has lots of examples so it's a bit of an eye candy book too. great value for money.
4 of 4 people found the following review helpful
By Sarah_london
Format:Paperback
I have five of the books in this series and love them all. They have the perfect combination of tutorial stuff and real world examples. Inspiring reading, and very well produced.
2 of 2 people found the following review helpful
By Mandy
Format:Paperback
This book is a great intro to print, it's very easy to read and is a good book for new designers and students. Being a working Graphic Designer for 6 years, I would have liked the book to delve into more depth on certain topics and be more advanced. However, I have enjoyed reading this book and have also learnt a thing or two from it. From the title name, I should have guessed it was more of an 'overview' on print. So excellent for students/new designers but maybe a little too basic for experience designers. If anyone know of and can recommend any 'advanced print and finish' book that would be great.
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Most Recent Customer Reviews
5.0 out of 5 stars
Good stuff.
One of the books I have bought in the same series, absolutely great! Love them. This book holds lots of useful information on method, examples and references to different graphic... Read more
Published on 18 April 2011 by Susie
3.0 out of 5 stars
Style over Substance
This book didn't take long to finish and was quite a frustrating read. It felt unbalanced, going the long way round with wordy explanations stating the obvious, whilst skimping on... Read more
Published on 30 Jan 2011 by Elizabeth Burt
5.0 out of 5 stars
Basic Design: Print and Finish
Excellent resource for anyone wishing to learn about print and production techniques. Have added it to the must-read list for young designers and print buyers in the studio.
Published on 7 Nov 2010 by KRobbins
5.0 out of 5 stars
Great!
Not knowing much about print and finish I decided to purchase this book and I am very glad I did! This book is very easy to read and easy to understand. Read more
Published on 28 Mar 2010 by nicola
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