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Basics Design 05: Colour [Paperback]

Gavin Ambrose , Paul Harris
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

18 May 2007 2940373310 978-2940373314
This fifth book in the Basics Design series - Colour - examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer, or design student, can accurately and intentionally control colour. Examples from contemporary designers that push the envelope of colour in design are used to bring the principles under discussion alive. These examples demonstrate how the many substrates and printing techniques, including coloured paper stocks and unusual and innovative ink combinations, can dramatically alter the impact of a design.

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Product details

  • Paperback: 176 pages
  • Publisher: AVA Publishing (18 May 2007)
  • Language: English
  • ISBN-10: 2940373310
  • ISBN-13: 978-2940373314
  • Product Dimensions: 22.8 x 16.4 x 1.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 408,344 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

'Very well organized and easy to follow. The book design and structure will help my students learn more about colour and colour interaction.' -- Luis Blanco-Doring, Spring Hill College, USA

'Basics Design is an excellent series. Well designed, good format, well chosen illustrations...' -- Andrew Gossett, Middlesex University, UK

'The texts are very approachable in the manner they have been written and designed making them excellent introductory and summary resources for students and staff.' -- Grant Ellmers, Wollongong University, Australia

'The books are beautifully designed and produced... Packed full of interesting and varied explanations, examples, and ideas to inspire.' --Martha Campbell, Penn State Erie, Behrend College, USA

About the Author

Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies.

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.

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2 of 2 people found the following review helpful
5.0 out of 5 stars Red and yellow and pink and green... 30 May 2007
A great little purchase for any designers or colorheadz who value well illustrated principles being written in a clear and honest way.
This is part of the fantastic 'design series' by Central Saint Martin's tutor Gavin Ambrose and condequently the information is invaluable for students and practising designers as a reference tool. The layout is fresh and well-executed, offering some inspiring examples of color use in contemporary graphics. There are also some great extra details in here that skirt on peripheral issues such as light and the effect of color on different printing mediums. This is a great value book with loads of visual anchorage. Get this and you'll probably want one of the other ones too. Ace.
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5.0 out of 5 stars A Great Handbook for Graphic Design Students. 24 Aug 2010
By Ro5ie
I read this book alongside Basics Design: Layout. Both are fantastic reference books; ideal for someone starting out in design and also as a book to return back to. Although clearly written with the graphic design student in mind, I think these two titles are fantastic for anyone interested in publishing, the media, art or design. The book covers many areas of colour theory with the images in the book allowing the reader to think about the use of colour and how this works in commercial design. The layout and organisation of the book ensures clarity in what can be a difficult subject to fully understand.
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Amazon.com: 5.0 out of 5 stars  1 review
5.0 out of 5 stars A Great Handbook for Graphic Design Students. 24 Aug 2010
By Ro5ie - Published on Amazon.com
I read this book alongside `Basic Design: Layout'. Both are fantastic reference books; ideal for someone starting out in design and also as a book to return back to. Although clearly written with the graphic design student in mind, I think these two titles are fantastic for anyone interested in publishing, the media, art or design. The book covers many areas of colour theory with the images in the book allowing the reader to think about the use of colour and how this works in commercial design. The layout and organisation of the book ensures clarity in what can be a difficult subject to fully understand.
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