I am a witness to how coconut pulling before eating 1st thing in the morning for 20 min is improving my health issues. I also eat 3 tbls of the oil daily,or put it in tea and it is mandatory the oil tastes like coconut not like lard! Barleans coconut oil tastes, smells like coconuts. I enjoy eating it right off the spoon. I have been doing it for a few weeks already feel the difference in energy level increased,aches pains in my body are gone. I compared this with 2 brands Fushi,Biona, Barleans wins in taste,smell test. Barleans comes in a dark brown container and Sealed!this is why there oil is better. Fushi and Biona did not have a seal and in light colored jars. Fushi lid was loose when I bought it from Amazon dealer. Thanks Barlean for great quality product I just bought more jars.