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Bargaining for Advantage: Negotiation Strategies for Reasonable People Paperback – 2 May 2006


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Product details

  • Paperback: 294 pages
  • Publisher: Penguin Books; 2 edition (2 May 2006)
  • Language: English
  • ISBN-10: 0143036971
  • ISBN-13: 978-0143036975
  • Product Dimensions: 13.8 x 1.8 x 21.4 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 207,835 in Books (See Top 100 in Books)

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Product Description

From the Author

Effective negotiation is 10% technique and 90% attitude.
There are a lot of negotiation books on the market. I know because, as a professor who teaches negotiation at one of America's top business schools -- the Wharton School of the University of Pennsylvania -- I have read them almost all of them.

I wrote "Bargaining for Advantage" because the students and executives I teach are some of the best and most demanding in the world -- and they demanded something different. They wanted a negotiation book that was more intelligent than the usual "war story" book by a sports agent or hollywood celebrity. But they also wanted a book that was more realistic than the typical win-win, theoretical treatment that academics give the subject.

So I decided to write a book that would be about the way real people negotiate -- complete with the best that researchers could tell us about how to conduct and improve our practice. Then I worked hard to bring this material to life through vivid stories and examples given us by the world's best negotiators. I searched through the lives of history's most successful people -- people like Mahatma Gandhi, Benjamin Franklin, J.P. Morgan, Andrew Carnegie, Sony's Corporation's founder Akio Morita, and modern business moguls like Donald Trump and Ted Turner.

I then organized this material into a user-friendly set of lessons and concepts I call "information-based bargaining." This approach will teach you the way the best negotiators in the world actually practice their art -- and show you the scientific basis for how they do it.

At Wharton we believe that the best negotiators are those who learn to "be themselves" at the bargaining table. This means that effective negotiation is only about 10% tactics -- the rest comes from having the right attitude. My goal in "Bargaining for Advantage" is to instill in readers the confidence and positive attitude they need to open their own, personal negotiation "toolbox" and start achieving their goals -- at home, at work and at the bargaining table. --This text refers to an out of print or unavailable edition of this title.


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Customer Reviews

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Niklas Kari VINE VOICE on 27 Feb. 2006
Format: Paperback
In my opinion the best business books are able to combine scientific research with experienced based practical advice. Bargaining for advantage by Richard Shell is such a book. Mr. Shell provides an insightful framework for thinking about negotiations, which is both supported by insights from studies in psychology and other fields and illustrated with interesting examples. I have myself used the ideas in the book in my own negotiations and can recommend the approach to anyone wanting to learn a more sound and structured approach.
Mr. Shell calls his negotiation approach information-based bargaining. The main idea is simple: plan and prepare well, and when you negotiate, use all the information clues you receive to your advantage. The book has two parts of which the first focuses on six different aspects of effective negotiation: your own bargaining style, your goals and expectations, authoritative standards and norms, relationships, the other party’s expectations, and leverage. The second part goes through the actual negotiation process from preparing to closing, and has also a chapter on ethics in negotiations as well as a concluding chapter. The two appendices provide some nice material to exercise and the notes provide some 240 references to other material.
What I especially liked about the advocated approach was that it is cautious on what to assume about people, and rather than suggesting a one-model-fits-all solution each person and situation is considered unique based on the facts at hand. The material on different bargaining styles and ethics and their impact on the negotiation process was a real eye-opener. Also the reviews of different tactics such as lowballing or good guy/bad guy scheme were very interestingly explained. I don’t have anything bad to say about this very intelligent book. Get it if you are interested in the topic.
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1 of 1 people found the following review helpful By Mr. Joshua March Cowan on 4 Jan. 2010
Format: Paperback Verified Purchase
The first couple of chapters of this book seem a bit weak, and I don't see much value in the 'what kind of negotiating style do you have' personality test. However, get past this first hurdle, and the rest of the book is a practical goldmine in terms of real negotiating experience and advice for different situations.
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By Rolf Dobelli TOP 500 REVIEWER on 21 Oct. 2008
Format: Paperback
Negotiating is one of the most basic yet complex social interactions that people undertake. These sessions can be straightforward or highly strategic, and can involve the exchange of everything from sheep to global conglomerates. Since negotiations are the products of intense human relations, they produce great stories founded on basic social science and psychology principles. Author and professor G. Richard Shell has done a masterful job of presenting the art and science of negotiation. That must be why he is known as one of the most highly-rated business school professors in the U.S. This book is educational and entertaining, and contains great examples of negotiations from such varied sources as African tribes and J.P. Morgan. getAbstract highly recommends it to anyone who wants to find out more about this intricate social interaction. Learn exactly how to become better at getting what you want.
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3 of 4 people found the following review helpful By A Customer on 24 May 1999
Format: Hardcover
Whether you're an experienced negotiator, or shudder at the thought of any type of conflict, this book will help improve your negotiating skills. Great practicing tips!
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Format: Paperback
It was a quick read and quite informative. Of particular usefulness was the real life stories included throughout the book. These stories provided excellent practical examines of the various negotiation principles.
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2 of 3 people found the following review helpful By A Customer on 10 Jun. 1999
Format: Hardcover
If you ever asked yourself if a book can make you money- look no further. This is an amazingly effective and well-written book. One of the most unique aspects is that it does not ask you to alter your personality or business style. Rather, Shell delivers techniques that allow you to be true to your own style and become a much more effective negotiator. It works.
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