I've read tons of books on persuasion and influence, NLP etc, and learned many useful techniques. But what's so often missing is the 'how' for tying things together. Bare Knuckle Selling gives you the process, as well as a boat load of tips and techniques. Despite the slightly 'macho' title, this book offers a very practical, non-manipulative, approach for developing and closing deals that actually feels good for you and your clients. Despite having lots of experience in the field, I found new distinctions and approaches I was able to put into practice right away. Definitely worth buying!