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Bare Knuckle Negotiating: Knockout Negotiation Tactics They Won't Teach You At Business School [Paperback]

Duncan Bannatyne OBE , Simon Hazeldine , Joe Gregory
4.6 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

15 April 2006
The Street-Smart Guide For Entrepreneurs, Sales People and Professional Negotiators Written by a veteran salesman and negotiator with a track record spanning millions of pounds in sealed deals, this book draws on the most advanced techniques used today by elite negotiators and professional influencers. Inside, negotiating is stripped back to the bone, providing you with the tools, insights and tactics you really need to win at the, often brutal, game of business negotiation. You will discover… * The Essential L-I-M Model For Getting What You Want * The 7 Stages of Successful Negotiation In-Depth * How To Guard Against Sneaky Tricks and Dirty Tactics * The 8 Key Traits of Exceptional Negotiators * The Dark Side of Negotiation Revealed * The 2 Main Negotiating Styles and Knowing When To Use Them * How To Deal With Power Plays * Your Responsibilities As A Negotiator * How To Give A Little To Gain A Lot …and much more Ideal for professional purchasers, buyers, sales people, business owners and entrepreneurs, Bare Knuckle Negotiating gives you a decidedly unfair advantage as a "board-room brawler".

Product details

  • Paperback: 132 pages
  • Publisher: Lean Marketing Press (15 April 2006)
  • Language: English
  • ISBN-10: 1905430140
  • ISBN-13: 978-1905430147
  • Product Dimensions: 22.9 x 15.2 x 0.8 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 494,294 in Books (See Top 100 in Books)

More About the Author

Simon Hazeldine works internationally as a professional speaker, performance consultant and corporate trainer in the areas of sales, negotiation, performance leadership and applied neuroscience.

His focus is on inspiring and enabling exceptional performance and delivering improved bottom-line results for his clients.

Simon is the best-selling author of five books:
"Bare Knuckle Selling"
"Bare Knuckle Negotiating"
"Bare Knuckle Customer Service"
"The Inner Winner"
"Neuro-Sell: How Neuroscience Can Power Your Sales Success"

He has a Masters Degree in the Psychology of Performance; he is is a Fellow of the Institute of Sales & Marketing Management, a long standing member of the Professional Speaking Association and a licensed PRISM Brain Mapping Practitioner.

Simon is also the co-founder of - the leading on-line resource for sales professionals.

Simon's client list includes Fortune 500 and FTSE 100 companies, and as a highly experienced and in-demand international speaker has has spoken in over 30 countries across six continents.

When he isn't "working" Simon enjoys running (slowly!), martial arts and ice hockey. He lives in the Leicestershire countryside with his wife, son and his Great Dane dog Darcey.

You can discover more about Simon and his work by visiting his websites and

Product Description


This book cuts straight to the chase and will give you the inside
track on what you need to do to improve your negotiating skills. -- Duncan Bannatyne OBE, Entrepreneur and Dragon on BBC TV's Dragon's Den

From the Publisher

This book is a perfect companion to Simon's first book in the
series - Bare Knuckle Selling. In Bare Knuckle Selling, Simon showed you
how to get the sale, now he shows you what to do AFTER you get the sale to
create a real win-win.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Win:Win:Win 15 Jun 2006
He's done it again. Having written a great book on Selling (Bare Knuckle Selling), Simon has repated the formula but this time on Negotiating. This is a must read for people who keep losing out on deals, people who seem to keep coming second or leave a converstaion feeling that something's not right. If any of your role takes you into contact with other Human Beings, this book's for you.
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14 of 15 people found the following review helpful
5.0 out of 5 stars A powerhouse of tips, tactics and techniques 6 Jun 2006
Bare Knuckle Negotiating is a powerhouse book of negotiation tips and tactics. Everyone has to negotiate (salary increase, selling a car, buying a holiday, selling your house, doing a business deal) and if you want to understand how to do it weel then this book belongs in your collection. The chapter on the dirty negotiation tricks that you might be used to get one over on you will save you a fortune! There is some real raw, gritty advice in this book.
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4 of 4 people found the following review helpful
4.0 out of 5 stars Good introduction to negotiating. 5 Jun 2010
I bought this as my first step towards gaining good negotiating skills. It is written in a very relaxed style which works well, almost as a one-on-one tutorial.

The book is well laid out, and the headings help summarise what is follows, making the table of contents a good revision guide!

There is not a lot of depth, this book should be used either to revise how to negotiate or as a stepping stone to further research/reading.

Two minor complaints (which stopped it getting 5 stars):
1. There are a lot of typos and grammatical errors.
2. The book provides links to on-line resources - however this site was broken when I tried it. I contacted the publisher and they sent me an alternative link, which contained some PDFs but a lot of links to other sites wherer you need to leave your details - I was wary of doing so!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent - a must buy... 19 Nov 2008
By loz
Format:Paperback|Verified Purchase
I have just stopped kicking myself for not having bought this book years ago! I do not work in the world of high finance deal making but this book has already improved my deal making.

As I read this book I realized where I had gone wrong in a lot of deals I had made in the past from buying cars, selling my home, choosing a telephone provider and negotiating rates for work!

There are some very important lessons in this book, and not just for people who are concerned with BIG business. It's for anyone who has to deal with others in everyday life. I am now more aware of how a negotiation is going, when to sweeten a deal, leave a deal alone and when to leave the table with all parties happy with a result.

Armed with this book you can confidently negotiate with builders, estate agents, customers, chief executives or even the family!
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7 of 8 people found the following review helpful
5.0 out of 5 stars Essential Reading for All Business Owners 23 Jun 2006
By kabo
This book taught me a lot about how to ensure you get a good deal AFTER you've made the sale. I already own Bare Knuckle Selling which provides excellent tools and tehcniques for making a sale and this book starts where the first one left off. Simon's down-to-earth style really makes the concepts and ideas simple to apply - and what's more - this stuff is based on actual experience mingled with a good dose of Neurolinguistic Programming.

If you're into selling, persuading, NLP or own your own business and want a good deal then this book is worth the investment.
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11 of 13 people found the following review helpful
5.0 out of 5 stars Sales author reviews Bare Knuckle Negotiating 26 Jun 2006
I've read about 50 books on negotiating, attended weeks worth of seminars, negotiated with major suppliers, and trained / coached thousands of sales professionals in the science of negotiation. Far too many negotiation books get stuck in irrelevant cases and non-sales issues...

This is not one of them.

As a salesperson in today's marketplace it is essential that you know how to negotiate effectively so that you can win new business, protect your margins and profits, and close more sales.

If your market is competitive and you negotiate sales deals then you will find many tips and strategies that you can use in this book.
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