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Bank 3.0- Why banking is no longer somewhere you go, but something you do [Hardcover]

Brett King
4.4 out of 5 stars  See all reviews (7 customer reviews)
Price: £19.99 & FREE Delivery in the UK. Details
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Book Description

1 Nov 2012
The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, How mobile technology is completely changing the context of banking, How customer advocacy is killing traditional brand marketing, The growth of the 'de-banked' consumer who doesn't need a bank at all; and Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.

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Bank 3.0- Why banking is no longer somewhere you go, but something you do + Innovation and the Future Proof Bank: A Practical Guide to Doing Different Business-as-usual
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Product details

  • Hardcover: 360 pages
  • Publisher: Marshall Cavendish International Asia Pte Ltd (1 Nov 2012)
  • Language: English
  • ISBN-10: 9814382124
  • ISBN-13: 978-9814382120
  • Product Dimensions: 23.2 x 15.6 x 4 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 43,590 in Books (See Top 100 in Books)

More About the Author

Brett King is the Author of the Bestselling book Bank 2.0 and strategic advisor to the global financial services sector. He is an International Judge for the Asian Banker Retail Excellence Awards and for the Middle-East Business Achievement Awards.

A keynote speaker at leading global events for financial services and innovation, King is an acknowledged expert on innovation, customer experience and channel distribution strategy. He publishes regularly in his role as industry advisor on Huffington Post, Internet Evolution, FinExtra and his own personal blog He has been featured on Bloomberg TV, BBC, CNBC, Wall Street Journal, Financial Times, The Economist, The Asian Banker Journal, SBC (Greece), etc.

King also runs User Strategy, a boutique consultancy focused on improving customer interaction for leading financial services companies and businesses. King previously led the Asia division for Modem Media/Digitas (part of the Publicis group) and the E-Business service line for Deloitte (Financial Institutions Industry focus). His clients include HSBC, Citigroup, UBS, Standard Chartered, Abu Dhabi Commercial Bank, EmiratesNBD, BNP Paribas and many more.

Product Description


On the Web and on Mobile, the customer isn't king- he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice --Gerry McGovern, author of Killer Web Content

About the Author

Brett King is the author of the bestselling book Bank 2.0 (2010) and Branch Today, Gone Tomorrow (Jan 2011) and founder of the world s first mobile direct bank Movenbank. He advises the world s biggest banks on innovation, customer experience and distribution strategy.

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Customer Reviews

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Whenever I despair at the state of consumer banking I reach for Bank 3.0 to remind me there is a future. Whether that future will include the usual suspects is another matter. Brett King writes about the way banking has to change; in a style that will appeal to anyone with an interest in the future of banking, whether they work in the sector or are just an innocent consumer caught in the crossfire. Brett's passion for the future of banking is evidenced by his founding of Movenbank, a new bank that encapsulates many of Brett's ideas. This book should be compulsory reading for every consumer banking employee who cares about the future shape of their industry.
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2 of 2 people found the following review helpful
Format:Kindle Edition
A welcome expansion on the thoughts written in Bank 2.0, King provides a look into the massive changes in financial services distribution, payments, consumer behavior, competition, engagement and social media integration in Bank 3.0. Filled with case studies and updated market research, King gives another wake-up call to bankers who want to continue to do business the old fashioned way -- with paper, bricks and mortar, vast human resource involvement, inefficiency and less than optimal customer experience. As he states, no longer is banking a place to go to, it is something that is done . . . 24/7 on my terms using my phone, tablet of computer instead of a branch.

An industry futurist, King again provides an in depth look into what is happening today and what we can expect going forward. If it is not on the bookshelf of my banking clients, I will provide it to them since it is a must read for any banker wanting to embrace change and make a difference in their organization and for their customers.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A must read for all Bank execs 17 Jan 2013
By Michael
As a Gen Y working in the banking sector, Bank 3.0 makes nothing but sense to me. The pity is that too many Bank executives do not understand that their old fashioned way of running a bank is so outdated its like they are driving a Model T when everyone else is driving a Ferrari

As an industry with a lot to answer for, King gives some helpful tips and great case studies to help those wondering why Banking is completely different to the way it was. Today, customers want convenience. They want banking to fit easily into their progressively mobile and digitally centered lives. Banks are now being judged on the ease and speed with which customers can find information, research and buy products, open and access accounts, conduct transactions and get service issues resolved - in short, how easy it is to do banking -- when they need it and from whichever channel or device they prefer.

If a Bank is not embracing this paradigm shift then Bank 3.0 is a useful present to give to your bank manager. Maybe then they might realise that Banking is not somewhere you go (their branch) but something people do, whenever they want, however they want (mobile, ATM, phone, tablet, desktop)
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Format:Hardcover|Verified Purchase
Many of the issues addressed by Mr. King are almost a thing of the past in Sweden - cheques, the need to visit branch offices to take out a mortgage or cash management to mention a few examples. Even so, the ideas outlined in the book are relevant to anyone in the finance industry, regardless of location.
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