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Bank 2.0: How customer behaviour and technology will change the future of financial services
 
 
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Bank 2.0: How customer behaviour and technology will change the future of financial services [Hardcover]

Brett King
4.5 out of 5 stars  See all reviews (6 customer reviews)
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Product details

  • Hardcover: 360 pages
  • Publisher: Marshall Cavendish International Asia; 1st edition (31 May 2010)
  • Language English
  • ISBN-10: 9814302074
  • ISBN-13: 978-9814302074
  • Product Dimensions: 23.7 x 16.3 x 3.1 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 37,298 in Books (See Top 100 in Books)

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Product Description

Review

BANK 2.0 represents a view of the future of bank retailing and channel strategies for the next decade. The fact that banks take so long to respond to these changes to the status quo means that any bank acting upon the key recommendations in this book will be a step ahead of the competition, and that surely is no bad thing. Now think what you could be if you acted upon all of the recommendations. --Chris Skinner, Chairman, Financial Services Club

Bank2.0 is exactly the kind of book finance and banking consultants need always sitting on their desks. There is a complete dearth of incisive research, factual data and engaging case studies that document the trends shaping the future of banking in Asia today and Bank 2.0 does an excellent job of plugging that gap. For people suffering a mental block about what the next steps in banking could be, this book offers fresh insights, for those wanting to know the pulse of the industry, this is it and for others like me who are deeply interested in the future of banking this serves as a bible. Another interesting feature is its strong Asia-centric focus with interesting case studies about iconic names such as HSBC and major lenders from mature Asian markets such as Australia, Japan and Hong Kong. I really hope Brett updates this version soon enough to take this definitive guide on banks future to the next level. Very informative and reads like a breeze. --Arush Chopra, Research Analyst, The Asian Banker, Singapore

BANK 2.0 is informed by Brett King's analysis of trends in banking over many years... I've worked with Brett and I have seen some of the results; they explain why Brett is highly sought after as an authority on banking and how the industry is likely to evolve into the future. --Dr. Richard Petty, President, CPA Australia

Product Description

The financial crisis is just beginning for retail institutions. Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as alternative channels and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0, social networking, app phones and mobility are also stretching traditional banking models to the limit. BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet all within the next 10 years.

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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

6 Reviews
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Average Customer Review
4.5 out of 5 stars (6 customer reviews)
 
 
 
 
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3 of 3 people found the following review helpful:
5.0 out of 5 stars very comprehensive and well researched book, 2 July 2010
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This review is from: Bank 2.0: How customer behaviour and technology will change the future of financial services (Hardcover)
Technological innovations are introduced and accepted with increasing speed. While it took television 22 years to reach mass adaptation, it took the PC 14, Internet 7 and Facebook 2 years. With current mobile developments (iPhone, Android), it's clear that the direction of all these innovations is to give people access to information and services at all times and places.

Result is that the use of technology changes the behavior of people as customers. We have seen this in many areas; we order products like books and tickets online. We expect excellent service, and if we don't get it, we let the world know through blogs and twitter.

Financial Services, and especially banking, is not keeping up with the changing demands of customers. The only reason they get away with that is that the barriers to entry the banking market are very high. This is about to change, as customers become less reluctant to change bank, and new companies like Google, Facebook and Amazon develop the resources and the incentive to enter the market.

Bank 2.0 is a comprehensive book about how these two drivers - customer behavior and technology - are changing the future of financial services. It starts with an introduction which addresses how distribution channels are often still based on the branch as the primary channel, with alternative channels as an addition. But customers demand a consistent experience across the bank and just want to deal with their bank in the most efficient way.

Part 2 of the book deals with various channels and how they can be improved. These include branches, contact centers, the web, mobile and ATM's. Each chapter describes global trends and case studies, backed up with relevant statistics. Brett makes practical suggestions many of which could easily be implemented.

The last section provides a glimpse into the future, showing how some cutting edge innovations currently in development in various areas are coming together and completely changing the landscape of the financial services industry. These areas include technology but also social networking and advertising.

Bank 2.0 is a very comprehensive and well researched book which should be read by everyone responsible for - or interested in - innovation in banking.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Fascinating Tour de Force of Banking in the (near) Future, 14 Jun 2010
This review is from: Bank 2.0: How customer behaviour and technology will change the future of financial services (Hardcover)
Service in the financial sector is no longer about friendly representatives in the branch, efficient voices at the Call Center, ATM machines that work perfectly every time, websites that are fast, secure and easy to navigate. It is about ALL of these channels, and more - much more every day.

Brett King is the first author to delve deeply into the consequences of this cross channel experience, explaining in clear terms and with global examples where the banking industry is today, and where it is headed in the future. He explains the migration from cash to chips, the convergence of banks and phones, and the transformations that will be required in advertising, technology and organizational dynamics and design.

If you are in the industry and want to know where things are headed, this is as close as you will come to a crystal ball for the future. If you are a bank customer, you will find this a fasinating read that likely puts you ahead of your own bank in preparation, insight and understanding.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Great Book, 24 Nov 2011
This review is from: Bank 2.0: How customer behaviour and technology will change the future of financial services (Hardcover)
As a professional working in retail banking, I have found this book an excellent guide to the future of the retail environment. Packed with great observations, opinions and ideas this book should be read by anyone with an interest in retail banking and technology.
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