Product Description
A must-read for companies that want to move forward, this book discusses different levels of innovation, using case studies as examples of successful innovation strategies.
About the Author
Philippe Silberzahn is Assistant Professor of Innovation Management at the Vlerick Business School. He is also a researcher at the Ecole Polytechnique in France and has over 20 years of experience as a consultant, CEO and entrepreneur. Walter Van Dyck is Associate Professor of Innovation Management at the Vlerick Business School. He has over 25 years of experience as a consultant, researcher and strategical technology and innovation manager in multinationals.