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Bagehot on Sponsorship, Endorsement and Merchandising

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Bagehot on Sponsorship, Endorsement and Merchandising (Hardcover)

by Hayley Stallard (Author), Mark Abel (Author), Graeme Nuttal (Author)

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Product details

Hardcover: 304 pages
Publisher: Sweet & Maxwell; 2Rev Ed edition (1 Oct 1998)
Language English
ISBN-10: 0421616504
ISBN-13: 978-0421616509
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Amazon.co.uk Sales Rank: 616,887 in Books (See Bestsellers in Books)
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#25 in Books > Study Books > Professional > Law > By Subject > Intellectual Property

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Product Description

Synopsis
Sponsorship, Endorsement and Merchandising provides a comprehensive and highly practical explanation of the law relevant to these increasingly important areas of business. It synthesises a variety of current practices to provide clear guidance on all aspects of negotiating and drawing up contracts, examining both the basic points of contracting and the unique requirements of each type of agreement in this area. The 2nd edition reflects the rapid development of the subject since publication of the acclaimed first edition. * Comprehensive and highly readable work on a fast growing area of marketing * Includes a greatly expanded section on sports sponsorship * Practical approach, including a question and answer section, specimen clauses and draft agreements

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