I will admit up front, I am a veteran reader and lover of Dave Zirin's books so I come to this book with a certain degree of ideological and literary prejudice. The thing is, I don't even like sports all that much. I haven't watched a series of anything with avid interest since the Chicago Bulls beat the Utah Jazz the last time those two teams were in a playoff series together (note, I can't even remember what year it was). But I am a fan of good writing and I am a fan of any writier willing to stand up and acknowledge the disturbing stranglehold that owners, big business, and evil American financiers(read: AIG, Citigroup, their politico pals, and all the big wigs that invest in such institutions of greed and avarice) have on every aspect of our society today, including sports. Not only do they rip our economy out from under us, they also want to destroy our fun, our games, our sources of pleasure. Well, they can't take this book from me.... As usual, Dave's deep knowledge of the history and business of sports, keen understanding of American society, and exceptional sense of humor make this book a must-read for sports fans, literature lovers, and anyone who considers themselves an aware and independent American citizen. Dave, you have done it again....