As a writer and broadcaster, Professor Winston has developed an impressive skill in communicating to the layman the complexities of the subject to which he has devoted much of his life - namely science. Previous books like Human Instinct and the Human Mind explored and explained the riddles of inherited behaviour and the brain, but here Winston goes much further, in what is perhaps his most impressive work. 'Bad Ideas?' is a fascinating take on the history of science, posing the question 'have our inventions really helped us, or have they continually sowed the seeds of our own destruction'.
From the very start the book asks us to really think about the implications of innovation. 2 million years ago, our ancestors began using stones as tools - gradually sharpening them to allow us to hunt, to cut meat, and so on. Winston suggests that human technology, which enabled us to control our own environment - even to the point of modifying the evolution of the species - stemmed essentially from the development of the stone hand axe. But what could be used to hunt for food could also be used to kill other humans. That tool that helped our brains develop through consumption of fat rich meat, also refined murder and enabled war and weaponry. What becomes clear over the many wonderful anecdotes that fill this book is that, from those very first innovations, every scientific progress has its light and dark sides. Which brings us to what seems to be the crux of 'Bad Ideas?'. Although warning that science has brought humankind to perhaps the brink of its own destruction - through nuclear fission, climate change, pandemic threats, even nanotechnology - Winston makes clear that the the key to our future, and the future of science, is communication. The book suggests we must have more dialogue about innovation, more consideration of ethics, and make science as open, accessible and exciting to the general pubic as possible.
The subject that many claim bored them at school is truly key to every aspect of our modern lives. 'Bad Ideas?' is a call to the lay person that science is really ready to talk everyone's language.