f I could, I'd give the writing of this book the five stars I did, but give the subject of the book, Helen Gurley Brown, two stars for her very existence. The author wrote an almost scholarly bio of Brown and her very heavy influence on society from the publication of her first book, Sex and the Single Girl in 1962 to her three decade-long editorialship (and redefining of) the magazine Cosmopolitan.
Brown DID have a great influence on post-war American women, "okaying" their position in the workplace, and telling them that it was "okay" to stay single and - gasp - enjoy an active love life. Even with - gasp - married men. The women Brown was writing for were not the ones later aimed at by feminists. These women were the secretaries and other white-collar workers, who maybe didn't attend college and were not aiming for "careers", but rather to get along in life. Betty Friedan - contrasted with Brown - was writing for the college-educated lawyer and doctors-to-be.
Brown's "girls" were urged to take advantage of men, in ways both financial and personal. In many sneaky and underhanded ways, Brown, tells her "girls" to score both money and other material objects from men. And that's what I always felt was dishonest about Helen Gurley Brown. She condoned "girls" sleeping with married men (while pointing out the obvious disadvantages) but I wonder how SHE would have felt had David Brown had affairs?
I can recommend the book for the writing as well as the analysis. I still didn't like Helen Gurley Brown, but I feel I understand her better.