When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.
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First Sentence
What's the most daunting business problem you can picture? Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
What's the most daunting business problem you can picture? Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews
Most Helpful Customer Reviews
15 of 15 people found the following review helpful
By John
Format:Hardcover
This would have been a handy volume with some good ideas had it been halved in size. Unfortunately the author has made it hard for the reader by surrounding his points with too much verbiage. I looked forward to reading this book, but found wading through the text, which at times seems aimed at 10 year olds, very off-putting. More examples and fewer words would have resulted in a more useful book.
17 of 19 people found the following review helpful
Format:Hardcover
If you don't have any idea of how pictures can help you see more dimensions of problems and explain your solutions better, this is a good book to get you started. The book's main drawback is that it doesn't discuss how to integrate stories with pictures to make for more compelling communications. You'll have to learn to do that by reading books about storytelling to supplement this one.
I consider myself to be not very good at creating pictures for either solving problems or communicating solutions. I was disappointed that the book wasn't aimed more at helping people like me who understand the principles but have trouble applying those concepts.
I consider myself to be not very good at creating pictures for either solving problems or communicating solutions. I was disappointed that the book wasn't aimed more at helping people like me who understand the principles but have trouble applying those concepts.
1 of 1 people found the following review helpful
4.0 out of 5 stars
Excellent, clever and most helpful to help others catching and memorize
19 Dec 2012
Format:Paperback|Amazon Verified Purchase
Excellent, simple, clever and most helpful to help others catching and memorize.
To be also recommended to teachers, students.... and so many more.
To be also recommended to teachers, students.... and so many more.
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3.9 out of 5 stars
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Most Recent Customer Reviews
4.0 out of 5 stars
Damned Good Book - A bit more detail than I expected, but very useful...
More than I expected in terms of detail, a bit complicated here and there compared to other similar books. But well worth the money.
Published 4 months ago by MikeC
1.0 out of 5 stars
Money for old rope
A masterful example of a spinning out enough content to fill a napkin to book length. Takes in the standard psycho-tosh (left brain right brain etc... Read more
Published on 1 Dec 2010 by Tim Ruffles
4.0 out of 5 stars
Its ok but...
I kind of liked this book at the start, but found it hard to finish. I just got the impression that it was jumping on the bandwagon of books that take common sense ideas and try to... Read more
Published on 6 Aug 2010 by Dan Beale
4.0 out of 5 stars
Creative way of thinking
Good creative book with some out of the box thinking.
It is a nice straight forward book that bring new perspectives to day-to-day challenges. Read more
It is a nice straight forward book that bring new perspectives to day-to-day challenges. Read more
Published on 28 Nov 2009 by Lasse Jaegergaard
4.0 out of 5 stars
More than just graphs
This book is not just about creating graphs or using graphs to simplify the way you communicate the ideas, it's defining a complete methodology to analyze projects and problems... Read more
Published on 25 Aug 2009 by J. R. Cinca
2.0 out of 5 stars
OK. But not great.
Nice idea. Well presented. Not quite what I was expecting as it was more about business than simply ideas and how to present them.
Published on 28 July 2009 by David
3.0 out of 5 stars
I agree with "John".....
"John"'s review hits the nail on the head.
Dan Roam goes on and on (and on and on....!) about how useful visual thinking is by recycling the same, ironically VERBOSE... Read more
Dan Roam goes on and on (and on and on....!) about how useful visual thinking is by recycling the same, ironically VERBOSE... Read more
Published on 17 July 2009 by Nomesky
5.0 out of 5 stars
Inspiring!
Source of inspiration. Brilliant and motivating, you can apply as soon as you flip the last page all the things you have learned. Read more
Published on 22 May 2009 by Cerulli Claudio
Listmania!
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