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Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures
 
 
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Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures [Hardcover]

Dan Roam
3.3 out of 5 stars  See all reviews (9 customer reviews)

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Product details

  • Hardcover: 256 pages
  • Publisher: PORTFOLIO (3 Sep 2008)
  • Language English
  • ISBN-10: 1591841992
  • ISBN-13: 978-1591841999
  • Product Dimensions: 20.4 x 20.4 x 3.2 cm
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 272,304 in Books (See Top 100 in Books)

More About the Author

Dan Roam
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Product Description

Product Description

When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.

Inside This Book (Learn More)
First Sentence
What's the most daunting business problem you can picture? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
15 of 15 people found the following review helpful
By John
Format:Hardcover
This would have been a handy volume with some good ideas had it been halved in size. Unfortunately the author has made it hard for the reader by surrounding his points with too much verbiage. I looked forward to reading this book, but found wading through the text, which at times seems aimed at 10 year olds, very off-putting. More examples and fewer words would have resulted in a more useful book.
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17 of 19 people found the following review helpful
By Donald Mitchell HALL OF FAME TOP 500 REVIEWER VINE™ VOICE
Format:Hardcover
If you don't have any idea of how pictures can help you see more dimensions of problems and explain your solutions better, this is a good book to get you started. The book's main drawback is that it doesn't discuss how to integrate stories with pictures to make for more compelling communications. You'll have to learn to do that by reading books about storytelling to supplement this one.

I consider myself to be not very good at creating pictures for either solving problems or communicating solutions. I was disappointed that the book wasn't aimed more at helping people like me who understand the principles but have trouble applying those concepts.
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1 of 1 people found the following review helpful
Its ok but... 6 Aug 2010
Format:Hardcover
I kind of liked this book at the start, but found it hard to finish. I just got the impression that it was jumping on the bandwagon of books that take common sense ideas and try to make whole book out of them.

In other words, the concepts covered are enough for maybe a feature length article in a magazine. A whole book is stretching it.

Still, it makes you think in new ways, and that's always a good thing.
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