It's hard to take The 69 Eyes seriously. Their look, their imagery and the content of their lyrics all skirt so close to self parody that it surely can't be accidental.
None the less they do produce some genuinely enjoyable songs with catchy if daftly gothic choruses and (one hopes) a twinkle in all 69 of their eyes.
This latest album is arguably among their strongest to date, although it doesn't contain any tracks that jump out at you immediately, like (say) Brandon Lee or Gothic Girl, neither does it contain any real duffers or misfires.
They occupy a small niche - playing radio fiendly gothic rock music without the earnest anger that would make them appeal to a mass audience of angst-ridden teens - so I doubt they'll ever break out into the mainstream of rock far less beyond, but they give good value where they are. Fun, catchy rock songs you can sing along to in the car; a guilty pleasure perhaps but none the less a real one.