I regularly make loaves in a Panasonic bread machine. This flour produces better & far tastier loaves than the standard flours I have bought from supermakets. Yes, you won't have a stark white loaf, as the flour is a little brownish in colour - but as someone who bakes home bread for health reasons& isn't keen on the idea of bleaching flour, I find that reassuring. I often mix it with some Bacheldre 100% wholemeal, in varying proportions, & have been told several times by other people that the loaves taste better than small local bakeries, never mind the standard supermarket fodder.
I don't know if its *the* tastiest white flour available in the UK, as I'm always on the hunt for new flours, but it's definitely the nicest I've come across so far.