This toothbrush is simply awesome, my 18 month old son has been using it for a month and LOVES it, he chews on it and it massages his gums while brushing his teeth! We just went to a dental appointment today and they were in awe of how great his teeth look compared to other kids his age. He doesn't really think of it as a chore, in fact we have one in 3 different rooms in our house! Just put a dab of toothpaste on both sides, wet it and hand it over, they chew on things instinctively so your toothbrush fights are done! LOVE LOVE LOVE it :)