Introduction. PART I: COMMUNICATION, CULTURE AND STRATEGY. 1. Organizations and Communication. 2. Models and Forms of Communication. 3. Culture and Communication. 4. Communication and Strategy. PART II: PERFORMANCE COMMUNICATING. 5. Generating Ideas and Structure. 6. Macro and Micro Writing Issues. 7. Written Communications. 8. Oral and Visual Communications. 9. Meetings and Negotiations. PART III: STRATEGIC COMMUNICATIONS FOR THE CORPORATION. 10. Leadership and Power in Communications. 11. Image Communication and Competitive Advantage. 12. Communicating Across Boundaries. Glossary. Index.