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BUSINESS COMMUNICATION: Strategy and Culture Paperback – 10 Mar 2010

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Product details

  • Paperback: 304 pages
  • Publisher: Cengage Learning (10 Mar 2010)
  • Language: English
  • ISBN-10: 1861525443
  • ISBN-13: 978-1861525444
  • Product Dimensions: 24.6 x 18.9 x 1.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,141,973 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


Introduction. PART I: COMMUNICATION, CULTURE AND STRATEGY. 1. Organizations and Communication. 2. Models and Forms of Communication. 3. Culture and Communication. 4. Communication and Strategy. PART II: PERFORMANCE COMMUNICATING. 5. Generating Ideas and Structure. 6. Macro and Micro Writing Issues. 7. Written Communications. 8. Oral and Visual Communications. 9. Meetings and Negotiations. PART III: STRATEGIC COMMUNICATIONS FOR THE CORPORATION. 10. Leadership and Power in Communications. 11. Image Communication and Competitive Advantage. 12. Communicating Across Boundaries. Glossary. Index.

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1 of 3 people found the following review helpful By A Customer on 17 Oct 2001
Format: Paperback
Most business communications books I read before discovering this one were bit dry and written for the business market. I actually had the author lecturering this to me and I could see his personallity coming out when I was reading the book. Such an amazing book.
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