I have read loads of reviews on this product and all i seem to find out is how well it blends and how nice it tastes. Firstly i completely agree with these reviews. The flavour is out of this world compared to most protein shakes. I actually look forward to drinking this one, as with most others it was more of a chore. And again it blends very very well. I have it with full fat milk at the moment, for the extra calories and because of the thickness of the milk some shakes remain powdery. This one mixes perfectly and easily whatever liquid you mix it with. As this contains no cheap creatine or twenty different names used for sugar that a lot of shakes used to bulk their products out, it doens not give you a dodgy belly or make you do constant farts that can clear a room in 2 seconds, and there is no bloated feeling after drinking it. Protein wise it contains fast and slow release proteins from vsrious sources so one shake should keep you anabolic for at least 3 to 5 hours, depending on the persons size, weight etc. And its in a red tub with a cool shiny label. Excellent product and worth every penny. I have only tried the strawberry milkshake flavour and have heard all the other flavours are just as nice..