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BRITA Fjord Cool White Water Filter Jug

by Brita
4.2 out of 5 stars  See all reviews (36 customer reviews)
RRP: 24.00
Price: 16.99 & FREE Delivery in the UK. Details
You Save: 7.01 (29%)
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In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 15 July? Choose Express delivery at checkout. Details
  • Takes MAXTRA filter cartridge for reduction in limescale, chlorine and other impurities
  • Flip top through lid for easy one-handed filling
  • 1.5L filtered water capacity, 2.6L total capacity. Conveniently fits in your fridge door.
  • Featuring 'Memo' cartridge exchange indicator to remind you to replace your filter cartridge
  • Soft grip handle and non-slip base
  • Dishwasher safe (excluding lid)
  • 1 MAXTRA filter cartridge supplied

Frequently Bought Together

BRITA Fjord Cool White Water Filter Jug + BRITA Maxtra Water Filter Cartridges 4 Pack
Buy the selected items together


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Product details

  • Product Dimensions: 26.7 x 10.9 x 27.7 cm ; 998 g
  • Boxed-product Weight: 1 Kg
  • Delivery Destinations: Visit the Delivery Destinations Help page to see where this item can be delivered.
  • Item model number: 100007
  • ASIN: B000B4SD86
  • Date first available at Amazon.co.uk: 26 Oct 2006
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Bestsellers Rank: 14,129 in Kitchen & Home (See Top 100 in Kitchen & Home)
  • Click here for information about recycling electrical and electronic products
  •  Would you like to give feedback on images?


Product Description

Product Description

BRITA Elemaris Meter Water Filter Jug

BRITA Water Filter Systems Ltd
jugs
The Water Filter Company
  • BRITA invented the pour-through water filter jug in 1966
  • BRITA filtered water is enjoyed every day by over 250 million people in over 60 countries
  • BRITA is passionate and internationally renowned for its expertise in the field of drinking water optimisation.
  • German design with rigorous performance and quality testing.
  • After care service from UK team with 30 day money back guarantee. Register product for replacement parts service.
Why is water so important?

Hydration is vital to daily living. Every cell in your body needs water to function properly. It helps replenish skin tissues and moisturises the skin. Water flushes out toxins from your organs and intrinsic to any well-balanced diet. Your brain is approximately 90% water, so drinking water makes you more alert and increases your ability to concentrate.

Most health professionals agree that the average human requires 2 litres of water (8 glasses) a day, which is easier when you enjoy the taste.

jugs
Why filter your water?

Whilst tap water in the UK is safe to drink it can contain high levels of chlorine which can have a very strong smell and taste. Heavy metals such as lead and copper can also be found in tap water due to both domestic plumbing and supply pipelines. Limescale also affects many people living in the UK.

BRITA filtration reduces limescale, chlorine and metals in your water allowing the natural flavours and aromas in tea and coffee to fully develop. Tea gleams clearly and is free from streaks, food flavours can fully unfold and small domestic appliances are protected against limescale build-up.

What can I use BRITA filtered water for?
Tea test, tea made with unfiltered tap water & tea made with BRITA filtered water
Less limescale, more flavour

Tea, coffee, hot chocolate and hot beverages can be made of up to 98% water. So why not improve your cuppa by using BRITA filtered water and reducing the limescale, chlorine and impurities which leaves the oily appearance on top of your hot drinks and stop the full flavour from fully developing.

See and taste the difference with your own tea test. One cup of tea made with unfiltered tap water and then one made with freshly BRITA filtered tap water but be sure to use a kettle which is free of limescale, otherwise your boiled filtered water will end up with bits of scale and will impair the taste and aroma of your tea.

Cook fresh, clear and crisp food using filtered water

For cooking and healthy food

Stocks and soups, rice, lentils, pulses, vegetables and fruit all heavily rely on water either as their base or in their preparation. By using BRITA filtered water you're allowing the flavour of your ingredients to really come through and ensure that you get the best results in your cooking.


Cold refreshing filtered water the convenient way

Enjoy the clear, fresh taste

Use it in your cold drinks for refreshing cordials or try something different and use filtered water in iced tea and coffee. You could make fruit filled ice cubes or refreshing ice lollies, delicious sorbets or fruit salad desserts.

Protect small domestic appliances with BRITA water filtration
Prevents limescale build up

You can use filtered water in your small domestic appliances. With the reduction of limescale, this could help prolong the lifetime of your kettle, coffee machine, steamer, rice cooker, steam mop or iron.

Fjord, Marella and Aluna Filter Jug Models

Insert Alt Text here
jugs
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The Fjord, Marella and Aluna water filter jugs feature ‘Memo’ the cartridge exchange indicator which reminds you when to replace your filter cartridge, so you can always enjoy BRITA filtered water at its best.

The Fjord filter jug is available in the ‘Cool’ size and the Marella and Aluna filter jugs are available in two sizes:

  1. ‘Cool’ model, slim design, conveniently fits in your fridge door
  2. ‘XL’ model, extra-large design, ideal for your kitchen worktop or dining table

Both the Fjord and Marella jugs feature a flip top lid for easy one-handed filling. The Fjord jug also features a soft grip handle and a non-slip base.

Taking the MAXTRA filter cartridge, the MAXTRA cartridge contains a mix of activated carbon and ion exchange resins. The ion exchange resin reduces the carbonate hardness (limescale) and permanently absorbs metals, such as lead and copper from your water, which can occur as a result of plumbing. The activated carbon reduces substances that may impair taste, such as chlorine and chlorine compounds (where present). By reducing limescale, chlorine and impurities from your tap water which can affect the taste and aroma of your hot and cold drinks and your cooking and baking, allowing the full flavour and aroma of your food and drink to fully develop. The MAXTRA filter cartridge is 100% recyclable.

Compare the range

Product Details
BRITA Fjord Cool
Product Details
BRITA Fjord Cool Annual Pack
Product Details
BRITA Marella Cool
Product Details
BRITA Marella XL
Product Details
BRITA Aluna Cool
Product Details
BRITA Aluna XL
Product Details
BRITA Marella Cool Starter Pack
Product Details
BRITA Marella Cool Annual Pack
Alternate Colours
Blue

Blue

Red


Blue


Green
N/A N/A N/A
Blue


Green
N/A
Cartridge Exchange Indicator Yes - Memo reminds you when it’s time to change
Size Cool - Fits in fridge door Cool - Fits in fridge door Cool - Fits in fridge door XL - Counter top model. Cool - Fits in fridge door XL - Counter top model. Cool - Fits in fridge door Cool - Fits in fridge door
Jug Capacity 1.5 L filtered water capacity - 2.6 L total capacity 1.5 L filtered water capacity - 2.6 L total capacity 1.4 L filtered water capacity - 2.4 L total capacity 2 L filtered water capacity - 3.5 L total capacity 1.4 L filtered water capacity - 2.4 L total capacity 2 L filtered water capacity - 3.5 L total capacity 1.4 L filtered water capacity - 2.4 L total capacity 1.4 L filtered water capacity - 2.4 L total capacity
Flip top lid Yes Yes Yes Yes No No Yes Yes
Soft grip handle Yes Yes No No No No No No
Non-slip base Yes Yes No No No No No No
No. of MAXTRA Included 1 12 1 1 1 1 3 12
Dishwasher Safe Yes, excluding lid

Box Contains

  • 1 x Fjord Cool White Water Filter Jug System
  • 1 x MAXTRA filter cartridge
  • Instruction manual (one manual fits all)
  • Registration card


  • Customer Questions & Answers

    Customer Reviews

    Most Helpful Customer Reviews
    13 of 13 people found the following review helpful
    5.0 out of 5 stars Good Purchase 5 Aug 2012
    Verified Purchase
    Amazon delivered the water filter jug quickly. It is a very simple but effective means of producing good quality filtered water. Our previous more expensive Brita "Elemaris" jug was more difficult to clean - particularly the meter probe and meter on the underside of the lid. It was for this reason we chose a more simple jug and have no regrets about our choice of the "Fjord"
    Comment | 
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    6 of 6 people found the following review helpful
    5.0 out of 5 stars Water tastes good 28 Nov 2010
    By Lizzy
    No limescale in the kettle, tea looks much better than before and somehow it feels better to drink the water. I can recommend the use of brita. Easy to clean, filter holds for a month. Clean the jug regular and have always filtered water by the hand. Do not forget - filters can be recycled!
    Comment | 
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    4 of 4 people found the following review helpful
    5.0 out of 5 stars Professional Feel 16 Feb 2013
    Verified Purchase
    Well made, fits in door of fridge. Everything about it feels well thought through. We use a water filter to prevent the water from our taps smelling like lavatory cleaner. The chemicals that are added to drinking water are, we are told, perfectly safe. Maybe they are, but they still smell and taste harsh and unpleasant.
    Some people say that putting a jug of tap water in the fridge will have the same effect as a water filter as the chemicals dissipate as gas. I'm not sure how true this is; since the water filter works and works well, I'll use it and not ask any more questions.
    Comment | 
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    12 of 14 people found the following review helpful
    2.0 out of 5 stars not so brita! 15 Mar 2009
    This was an effort to up-date our original Brita but, sadly, we are disappointed with the new product as it is clumsy to handle with a poor fitting lid. We've gone back to using the original despite its rather faded image!
    Comment | 
    Was this review helpful to you?
    1 of 1 people found the following review helpful
    2.0 out of 5 stars Not impressed 21 Dec 2013
    By Merlin
    Verified Purchase
    This arrived on time and well packaged as usual, something that in my experience so far with Amazon
    comes as second nature to them.

    Now for the Jug,
    My original jug was also a Brita, it held nearly twice as much water and half the filter usage.
    I am assuming that the filter sensor in the top of the filter senses when the jug is full of (still) water and starts the "timer"
    and because you use twice as much water due to it's low water capacity the filter meter reads twice as quickly,
    as it can't possibly know how much water you are filtering, not cost effective as the filters alone cost a fortune,
    32 for a 12 pack,(special price) would normally cost 55 so you save 42% (but that's not the point is it!!).

    The base of the Jug has a non slip ring on it, so if you accidentally knock it while it's filtering a full jug of water
    it WILL FALL OVER.... "cos it's top heavy" as it's base is too narrow and when pouring out ALL the water the filter holder becomes dislodged and knocks the top/lid of the filter off as it appears to be only a friction fit.
    I have to say though in it's defence
    I like the idea of it fitting in the door of the fridge, but the base still needs to be the same size as the body of the Jug to make it more stable, and it will still fit the fridge door (would in my fridge at least)
    Looks nice too but I won't buy another one
    Comment | 
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    1 of 1 people found the following review helpful
    1.0 out of 5 stars Not very good 10 July 2013
    Verified Purchase
    Having used such a jug for several years we bought this as a replacement. Unfortunately the insert which holds the filter was quite a tight fit and the jug cracked.
    Comment | 
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    1 of 1 people found the following review helpful
    4.0 out of 5 stars Great tasting water.but... 11 Jun 2013
    Verified Purchase
    Everything good except an annoying lid!
    Enjoying the benefits of using filtered water for.everything,even cooking vegetables with it,tea tastes better too!
    Comment | 
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    1 of 1 people found the following review helpful
    4.0 out of 5 stars Does the job 15 April 2013
    Verified Purchase
    Finally binned my old Brita jug, which had been bashed about by various family members. This new one is a good size for the fridge door, but my husband constantly moans about its small capacity - next time we go for one of the plumbed-in filter systems...
    Comment | 
    Was this review helpful to you?
    Most Recent Customer Reviews
    4.0 out of 5 stars Life changing!
    Delivery time was excellent received within 3 days which is amazing, the water in the north of the country isn't too bad to be honest however I've always had a problem drinking... Read more
    Published 3 months ago by samsam
    4.0 out of 5 stars It's a good quality water jug
    This can be washed in the dishwasher and the "countdown to filter replacement" clock can easily be removed for cleaning.
    Published 3 months ago by FrankieB
    5.0 out of 5 stars Use it all the time
    I bought this water filter as I had bought a very expensive kettle and did not want it to be damaged with the very hard water in my area. Read more
    Published 4 months ago by MaryM
    5.0 out of 5 stars Brita Fjord Cool White Water Filter Jug
    A great product, Just does the job and looks good in our new kitchen. I looked a many others but glad I choose this one.The Night I Danced With Rommel
    Published 7 months ago by Elisabeth
    4.0 out of 5 stars Not a bad filter
    I dont like the way you get a small ammount of water fitting in the vorrom of this filter. Nut i dont use it as much as families probably do.
    Published 7 months ago by Paul
    5.0 out of 5 stars brita water filter jug
    We had a brita filter for years and when we decided to replace it our friends said asda's own was just as good. Never believe them!!! Read more
    Published 9 months ago by jessiejonks
    4.0 out of 5 stars Good buy
    It is exactly what it said it was going to be. Solid, large and very useful! Would recommend to anyone who doesnt want tap water
    Published 9 months ago by Firoz Noordeen
    4.0 out of 5 stars A Cool Fjord Filter
    This filter jug is well designed; pours easily; not too heavy when full. I would buy this filter jug again.
    Published 10 months ago by S. A. V. Lewis
    5.0 out of 5 stars Brita water jug.
    Excellent. Couldn't t fault it. What more can I say? Don t choose to say anymore so there you are.
    Published 10 months ago by Maggiann
    5.0 out of 5 stars A good purchase
    Yes The jug is well worth the money being slim enough to fit in a fridge door and light to pick up. It pours very well providing you don't Over fill it. Read more
    Published 11 months ago by Mr. Robert J. H. Gibbons
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