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Hydration is vital to daily living. Every cell in your body needs water to function properly. It helps replenish skin tissues and moisturises the skin. Water flushes out toxins from your organs and intrinsic to any well-balanced diet. Your brain is approximately 90% water, so drinking water makes you more alert and increases your ability to concentrate.
Most health professionals agree that the average human requires 2 litres of water (8 glasses) a day, which is easier when you enjoy the taste.
Whilst tap water in the UK is safe to drink it can contain high levels of chlorine which can have a very strong smell and taste. Heavy metals such as lead and copper can also be found in tap water due to both domestic plumbing and supply pipelines. Limescale also affects many people living in the UK.
BRITA filtration reduces limescale, chlorine and metals in your water allowing the natural flavours and aromas in tea and coffee to fully develop. Tea gleams clearly and is free from streaks, food flavours can fully unfold and small domestic appliances are protected against limescale build-up.
Tea, coffee, hot chocolate and hot beverages can be made of up to 98% water. So why not improve your cuppa by using BRITA filtered water and reducing the limescale, chlorine and impurities which leaves the oily appearance on top of your hot drinks and stop the full flavour from fully developing.
See and taste the difference with your own tea test. One cup of tea made with unfiltered tap water and then one made with freshly BRITA filtered tap water but be sure to use a kettle which is free of limescale, otherwise your boiled filtered water will end up with bits of scale and will impair the taste and aroma of your tea.
Stocks and soups, rice, lentils, pulses, vegetables and fruit all heavily rely on water either as their base or in their preparation. By using BRITA filtered water you're allowing the flavour of your ingredients to really come through and ensure that you get the best results in your cooking.
Use it in your cold drinks for refreshing cordials or try something different and use filtered water in iced tea and coffee. You could make fruit filled ice cubes or refreshing ice lollies, delicious sorbets or fruit salad desserts.
You can use filtered water in your small domestic appliances. With the reduction of limescale, this could help prolong the lifetime of your kettle, coffee machine, steamer, rice cooker, steam mop or iron.
The Fjord, Marella and Aluna water filter jugs feature ‘Memo’ the cartridge exchange indicator which reminds you when to replace your filter cartridge, so you can always enjoy BRITA filtered water at its best.
The Fjord filter jug is available in the ‘Cool’ size and the Marella and Aluna filter jugs are available in two sizes:
Both the Fjord and Marella jugs feature a flip top lid for easy one-handed filling. The Fjord jug also features a soft grip handle and a non-slip base.
Taking the MAXTRA filter cartridge, the MAXTRA cartridge contains a mix of activated carbon and ion exchange resins. The ion exchange resin reduces the carbonate hardness (limescale) and permanently absorbs metals, such as lead and copper from your water, which can occur as a result of plumbing. The activated carbon reduces substances that may impair taste, such as chlorine and chlorine compounds (where present). By reducing limescale, chlorine and impurities from your tap water which can affect the taste and aroma of your hot and cold drinks and your cooking and baking, allowing the full flavour and aroma of your food and drink to fully develop. The MAXTRA filter cartridge is 100% recyclable.
BRITA Fjord Cool
BRITA Fjord Cool Annual Pack
BRITA Marella Cool
BRITA Marella XL
BRITA Aluna Cool
BRITA Aluna XL
BRITA Marella Cool Starter Pack
BRITA Marella Cool Annual Pack
|Alternate Colours|| |
|Cartridge Exchange Indicator||Yes - Memo reminds you when it’s time to change|
|Size||Cool - Fits in fridge door||Cool - Fits in fridge door||Cool - Fits in fridge door||XL - Counter top model.||Cool - Fits in fridge door||XL - Counter top model.||Cool - Fits in fridge door||Cool - Fits in fridge door|
|Jug Capacity||1.5 L filtered water capacity - 2.6 L total capacity||1.5 L filtered water capacity - 2.6 L total capacity||1.4 L filtered water capacity - 2.4 L total capacity||2 L filtered water capacity - 3.5 L total capacity||1.4 L filtered water capacity - 2.4 L total capacity||2 L filtered water capacity - 3.5 L total capacity||1.4 L filtered water capacity - 2.4 L total capacity||1.4 L filtered water capacity - 2.4 L total capacity|
|Flip top lid||Yes||Yes||Yes||Yes||No||No||Yes||Yes|
|Soft grip handle||Yes||Yes||No||No||No||No||No||No|
|No. of MAXTRA Included||1||12||1||1||1||1||3||12|
|Dishwasher Safe||Yes, excluding lid|