Primp yourself to star-worthy status with our all-time greatest "fake-its"! With this total-face collection of iconic favorites, you'll get guaranteed gorgeous. Now that's cause for applause! ABOUT BENEFIT Benefit combine candy colour hues with all American charm to create their whimsical cosmetic line. After reaching cult status with their multipurpose Benetint, Jean and Jane Ford forged ahead, creating everything from mascaras, to face primers, blushers and lip glosses; all encased in vintage style packaging, effortlessly capturing the brand's frivolous nature.