Being my first survival kit, this is based on my expectations of what it would be like.
First off, the tin is bulging with stuff. It says on the contents that there is Vinyl Tape, that's true, blue it's wrapped around the tin to keep it shut. If you used if for an emergency the tin will not keep shut. Could do with a better tin, one that shuts without the tape.
The survival instructions were in the box that it came in, not in the tin, bit strange, seeing that I would have thought you would want them in there.
The knife is a lock knife, illegal to carry in public. 4 years in prison and £5,000 fine. This really needs to be changed for a knife that the blade doesn't get held open. Swapped mine for one that doesn't. Tinder consists of a cotton wool ball, bit cheap, but would do in an emergency I suppose.
It also comes with a handle!!! It's just a bit of metal bent round and looks like the tin goes in between it, but it's not very stable and I wouldn't risk using it to carry anything.
The rest of the tin looks ok plenty to keep you going if you need to, it just needs some improvement to make it really good.
Only gave it 3/5 if the other issues were addressed it would be a 5.