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B2B Technology Marketing [Paperback]

Mr. Hugh Taylor

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Book Description

12 Aug 2013
Marketing technology products to business customers is a distinct discipline. It doesn’t resemble consumer-facing tech marketing at all. It’s not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: • Lead generation • Filling the sales pipeline • Strategic messaging • Supporting the sales team • Communications and public relations • Creating customer preference • Product marketing

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B2B Technology Marketing + B2B A To Z: Marketing Tools and Strategies That Generate Leads For Business-To-Business Companies
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Product details

  • Paperback: 206 pages
  • Publisher: Taylor Market Intelligence, Inc. (12 Aug 2013)
  • Language: English
  • ISBN-10: 0615862942
  • ISBN-13: 978-0615862941
  • Product Dimensions: 1.2 x 15 x 22.6 cm
  • Amazon Bestsellers Rank: 356,396 in Books (See Top 100 in Books)

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