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B2B A to Z: Marketing Tools and Strategies That Generate Leads for Your Business-To-Business Company Hardcover – 1 Mar 2013


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Product details

  • Hardcover: 250 pages
  • Publisher: Denham Publishing, Inc. (1 Mar. 2013)
  • Language: English
  • ISBN-10: 0988497719
  • ISBN-13: 978-0988497719
  • Product Dimensions: 15.2 x 1.6 x 22.9 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 2,318,876 in Books (See Top 100 in Books)

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Product Description

About the Author

Principal and Chief Creative Officer of SOUP, Bill Blaney is a Marketing Expert, Creative Director and Social Media Strategist whose Fortune 500 client work has included Canon, JP Morgan Chase, Capital One Bank, DSM, NBC and many others. He is also co-founder of HDCameraGuide.com, one of the top professional camera websites focusing on B2B camera sales. --This text refers to the Paperback edition.

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Most Helpful Customer Reviews

Format: Kindle Edition Verified Purchase
Provides a holistic view for B2B marketing. Great ideas for SEO and social media particularly. If you are launching a new site or starting with social media it is well worth it, before launching anything!
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Format: Paperback Verified Purchase
This is a great book for B2B Marketers. However, the'A-Z' title and description about 'generating leads' is slightly misleading.

The text is a great up-to-date description of tools for B2B Marketing, offering realistic advice guidance for both new and seasoned marketers.
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0 of 1 people found the following review helpful By Ayse on 28 Jan. 2015
Format: Kindle Edition Verified Purchase
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4 reviews
3 of 3 people found the following review helpful
An Essential and Enjoyable Guide to Marketing in Today's World 7 Mar. 2013
By Susan Daubman - Published on Amazon.com
Format: Paperback Verified Purchase
This book is an excellent learning tool written in an easy style for people with a background in marketing as well as those new to the ideas presented here. While the focus is business-to-business marketing in the digital age, I believe that the strategies and philosophies offered will be useful to those within and beyond the marketing world.

As a professional writer myself, I appreciate the organization of this book, which begins with an explanation of the fundamental difference between marketing to businesses versus consumers. From here, Mr. Blaney dispels common marketing myths and discusses the evolution of digital strategies, the enduring value of traditional approaches, and the importance of creating a customized campaign to meet the unique needs of each client. The author also reminds us that an understanding of human psychology and emotion is essential to every step, from winning over an account manager to developing a targeted an effective advertising strategy.

Mr. Blaney then takes us through the nuts and bolts of "breaking through the clutter" for any product, service or budget. He explains the necessity of branding and the use of digital tools such as LinkedIn, Facebook, Twitter, Flickr, PRWeb, Google plus, blogging and others. He discusses the benefits of marketing versus category focused websites and presents creative strategies for generating leads and driving traffic to your site. He reminds us that traditional marketing methods, such as trade shows and direct mail, still have their place in today's world. In fact, his take home message seems to be that a winning campaign combines the most effective tools to create a tailored plan for each client and underscores this lesson with case studies of highly successful campaigns for companies well known to all.

Mr. Blaney's voice of experience and sense of humor infuse every page of this book. He ends with a final inspirational chapter outlining his own journey, propelled by the conviction that success requires not only hard work, but an openness to an endless parade of new technologies, a determination to move through fear, an appreciation for the insights offered by failure, and the liberation inherent in self-acceptance. This is a great read.
4 of 5 people found the following review helpful
Finally, some business marketing tips I can use! 9 Nov. 2012
By KDMMarketingLLC - Published on Amazon.com
Format: Paperback
What a refreshing read this was. I've been searching endlessly for a book on b2b that actually gave me advice I can act on! The main communication gap between B2B A To Z and a host of other books on or close to this subject is this one spends time explaining HOW to use the tools and strategies it talks about. Most of them just tell me what to use and then send me off with little more than a "start a conversation" meme.

There's lots of great thoughts here, from promotion to branding to social marketing and SEO techniques, and the author pulls no punches. He describes marketing strategies realistically and will even tell you when it's all bulls**t. There's also a terrific end chapter that solidifies so many of my beliefs about the direction my industry is going and how all of us in it need to approach it in the future. Good job, Mr. Blaney. You've got my vote here.
2 of 3 people found the following review helpful
Great Advice to a Creative Reentering the Marketing World 27 Feb. 2013
By Stephen Garvey - Published on Amazon.com
Format: Paperback
I've been in the marketing business for well over a decade, but stepped away for a few years to pursue other opportunities. When I returned to the field, I was amazed at how much the industry has changed. This book has been a godsend, not just for the tutorial it gives on new marketing practices and strategies, on both B2B and B2C levels, but for the clear and humorous way he defines and explains age-old principles behind creating successful marketing campaigns. He has a way of presenting winning philosophies in an easy-to-grasp, no B.S. manner that are insightful, refreshing and at times laugh-out-loud funny (particularly if you've been in the business long enough). Whether you're on the creative side or the accounting side of marketing, this book is packed with useful information because clearly Mr. Blaney has run in both playgrounds. I've had this book for just two months and it is tagged up and highlighted like a college textbook. It'll probably fall apart from overuse, which is about as high a compliment as I can pay it.
2 of 3 people found the following review helpful
Good for marketing newbies 17 Oct. 2013
By kiko erel - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Great read, great info. I was looking for a bit more advanced materials. If you are new to b2b marketing, this is for you.
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