- Paperback: 224 pages
- Publisher: Financial Times/ Prentice Hall; 1 edition (7 Dec 2000)
- Language English
- ISBN-10: 0273653695
- ISBN-13: 978-0273653691
- Product Dimensions: 20.6 x 16.8 x 2.2 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
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Amazon Bestsellers Rank:
2,928,881 in Books (See Top 100 in Books)
- #93 in Books > Business, Finance & Law > E-Commerce > B2B
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More About the Author
Product Description
Product Description
Build a profitable E-commerce strategy After the hype surrounding B2C internet start-ups, the business world is waking up to the much bigger business-to-business market. The fundamental cost savings are real. B2B as a phenomenon is here to stay. Written by a frontrunner in the field, B2B breaks down a previously cryptic topic into easy-to-understand steps, and provides a how-to gameplan for succeeding at the greatest online opportunity yet. "Cunningham promises to help business readers build a strategy that ensures them the right position in a B2B business network and supply chain and he delivers." Jane Fall, Senior Editor, E-Business Advisor Magazine, ADVISOR MEDIA Inc. Why the big buzz about B2B
- It's an opportunity to stake the territory and establish a first mover advantage
- Within these highly fragmented industries b2b offers a saving opportunity both for buyers and sellers
- The opportunities are there not only for dot coms but also much larger companies such as UPS.
About the Author
Michael J. Cunningham is founder and CEO of the Massachussetts-based Harvard Computing Group an international business and technology consulting firm. Its clients include NYNEX, Hitachi, Lucent technologies and AT&T. He is a sought-after speaker and a prolific writer on web business and e-commerce. He is also the author of Smart Things to Know About E-commerce (Capstone 1999).
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Customer Reviews
Most Helpful Customer Reviews
4 of 6 people found the following review helpful
Format:Paperback
Stimulating and useful - a rare combination. I found this a really handy book. It manages to steer clear of merely evangelising a concept (the last B2B book I read left me frustrated) and shows you how to actually do something about B2B e-commerce. Chapter 7, on designing a B2B business, is worth the cover price alone. Cunningham deserves credit for the first broadly useful and hype-free work on B2B.
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