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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback|Amazon Verified Purchase
This book is a must read for any SME employer. It tells you what you should be doing in frank terms with your employees. It has changed the way I think about my entire business.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
28 reviews
5 of 5 people found the following review helpful
Kick Butt, Get Kicked Back
25 April 2010
Format:Paperback|Amazon Verified Purchase
This guy makes a lot of sense on one level - when you are running a small to medium business and have to watch every dime. I would like to think there are better ways to encourage work than monitoring PC use and putting cameras all over the place. We all know some people abuse or waste their time - so give them more to do and if they can do it - great. It means it was your fault that they didn't have enough work. Then you don't have to spy on your own people.
Also - these issues of waste exist at larger companies. Problem in big companies is that HR has taken over and seem to enforce the rules of PC - which often lead to talk about working but no working. After all - they are there to protect the company and think of reasons of why you are not paid what your're worth. My advice - don't use the suggestions in this book at a big company unless you are sure of it. It might lead to results that are not to your favor.
Also - these issues of waste exist at larger companies. Problem in big companies is that HR has taken over and seem to enforce the rules of PC - which often lead to talk about working but no working. After all - they are there to protect the company and think of reasons of why you are not paid what your're worth. My advice - don't use the suggestions in this book at a big company unless you are sure of it. It might lead to results that are not to your favor.
10 of 12 people found the following review helpful
Some People Will Probably Be Fired Because of This Book!
4 May 2008
Format:Paperback
I've been reading Dan Kennedy's stuff and attending his seminars for years but I have to say I was shocked at how blunt this book is. Kennedy won't make any friends among employees (and vendors) who don't understand that they are zebras (you'll have to read the book to see what that means) and that the sole reason that the person running the show (biz owner) has a business in the first place is to make a profit.
Kennedy has little time for whiners who complain that the minimum wage isn't high enough or that employers should learn how to "handle" persnickety employees so that the employee "feels good."
Rather, Dan's blunt point is that business owners take too much crap from employees and their crying and as a result, are being robbed blind by most of them.
When you start to read this book you'll probably say "well, this doesn't happen in my business" but as you go through the book, detailed example by detailed example, I can guarantee that you (biz owner) will see yourself and one or more of your employees/vendors somewhere.
The book is not all negative. In fact its filled with great ideas to get maximum productivity out of those who you choose to allow to work with you. It all starts, though, with remembering that the only reason that you should be running a business is to make a profit for yourself. Start there--otherwise go get a job and work for someone else.
With that as the premise, why in the world would you let your employees steal anything from you. He's not just talking about a case of Coke out of the bag room, or something obvious as money out of the drawer (though he does have examples in the book of that) but stealing your money by being unproductive (or worse--like actually trying to bury your business.
I recommend this book 100% for all business owners, but especially those small business owners. It comes with a CD which is a very good interview that Lee Milteer did of Dan Kennedy about Ruthless Management of People and Profits.
I do think that some folks will be fired after the boss reads this one.. but Dan has recommendations for them, too. Like: get more education,hang out with winners; understand that while there is no place like the United States for opportunity, the world owes you NOTHING.
Kennedy has little time for whiners who complain that the minimum wage isn't high enough or that employers should learn how to "handle" persnickety employees so that the employee "feels good."
Rather, Dan's blunt point is that business owners take too much crap from employees and their crying and as a result, are being robbed blind by most of them.
When you start to read this book you'll probably say "well, this doesn't happen in my business" but as you go through the book, detailed example by detailed example, I can guarantee that you (biz owner) will see yourself and one or more of your employees/vendors somewhere.
The book is not all negative. In fact its filled with great ideas to get maximum productivity out of those who you choose to allow to work with you. It all starts, though, with remembering that the only reason that you should be running a business is to make a profit for yourself. Start there--otherwise go get a job and work for someone else.
With that as the premise, why in the world would you let your employees steal anything from you. He's not just talking about a case of Coke out of the bag room, or something obvious as money out of the drawer (though he does have examples in the book of that) but stealing your money by being unproductive (or worse--like actually trying to bury your business.
I recommend this book 100% for all business owners, but especially those small business owners. It comes with a CD which is a very good interview that Lee Milteer did of Dan Kennedy about Ruthless Management of People and Profits.
I do think that some folks will be fired after the boss reads this one.. but Dan has recommendations for them, too. Like: get more education,hang out with winners; understand that while there is no place like the United States for opportunity, the world owes you NOTHING.
2 of 2 people found the following review helpful
Must read for anyone who runs there own business
15 Nov 2010
Format:Paperback|Amazon Verified Purchase
This book confirms what I've thought for years and has allowed me to give myself permission to act on some of the things discussed in the book. I've owned my business for 15 years and wish I had read this book 15 years ago!! I highly recommend it, best $10 I've ever spent.
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