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No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity [Paperback]

Dan S. Kennedy , Jason Marrs
5.0 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

1 July 2011 No B.

FREE -- Insider’s Circle Trial Membership,Newsletter, Audio Program, Special Webinar Series, and More!


Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price—and prosperity.

Kennedy and Marrs don’t offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures—like attracting customers who buy by price. You’ll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you’ll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible.


  • The 9 ultimate price and fee failures
  • The trick behind discounting without devaluing
  • The 5 price-related propositions to be concerned with
  • The million-dollar secret behind “FREE”
  • How to win price wars with competitors
  • Why price cutting isn’t the cure for the recession and what is
  • And More

"All I can say is wow. I had been having a difficult time accepting that we can justify a slightly higher than usual price for our product until I read Chapter 7. The examples and stories in No B.S. Price Strategies made what would typically be a dull read - fun and interesting. Thanks for taking this useful information and making it enjoyable."
—Robin Strickland, Co-Founder,

Product details

  • Paperback: 288 pages
  • Publisher: Entrepreneur Press (1 July 2011)
  • Language: English
  • ISBN-10: 1599184001
  • ISBN-13: 978-1599184005
  • Product Dimensions: 23 x 15.8 x 1.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 124,422 in Books (See Top 100 in Books)

More About the Authors

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Product Description

About the Author

DAN S. KENNEDY is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses. He is a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion.
JASON MARRS is an intense innovator and pricing/marketing strategist who coaches entrepreneurs and professionals in overcoming price reluctance and resistance.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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1 of 1 people found the following review helpful
5.0 out of 5 stars Selling value 14 Jan 2012
This is an exellent book if you are in sales,and are looking to justify the prices that you sell at.
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5 of 6 people found the following review helpful
Excellent book for those who want to know about price. I am making use of this tactis and its working for me. Try it
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5.0 out of 5 stars Great Book 13 May 2014
Format:Paperback|Verified Purchase
For me Dan Kennedys best book. Delivers a comprehensive run down of price strategy and how important it is for business strategy and your companies reputation.
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5.0 out of 5 stars A must-have for any Business Owner/Entrepreneur. 20 Sep 2013
Format:Kindle Edition|Verified Purchase
It's highly likely that the pricing in your business is WRONG.

I've been following Dan Kennedy for a few months now, and he is hands down the BEST business "guru" I have come across, and one of the very few people that deserves to be labelled a "guru". I only wish I'd come across him sooner!

After reading some of the reviews of some of his other books, I was a little dubious of how much value the book would actually deliver, and if it would just be one big sales pitch. This was NOT the case. This book is full of actionable content that you won't find anywhere else. That being said, he does "plug" some of his other books, which he should do, if they are even a fraction as good as this one. He's clearly an avid reader, as he recommends/mentions several other books too.

I don't really understand why some reviews complain about how "Americanised" he is (I'm from the UK), the content in this book will literally change the way you approach your business and significantly increase your profit potential. Yes he is a little grumpy and right-wing, but this is just his character. The value of this book more than outweighs any of these petty things, which some people seem to foolishly get caught up on, rather than taking action on the content.

Co-author Jason Marrs adds massive value too. In terms of business, he has more or less "defied gravity" by offering a high-end, premium service in an industry where people have access to free treatment provided by the government. He shares much of his wisdom, strategy and tactics in this book.

This book will prove to you that you are most likely looking at your pricing strategy in entirely the wrong way.
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5.0 out of 5 stars No B.S. Price Strategy 3 Jan 2012
Well what can I say, Dan has a style that I have come to expect from him now. His style of research and delivery on every thing Dan does be it a seminar, a news letter or his NO B.S. books Dan knows how to make his points very clear.

Price is a very important factor for any business be it a product or a service industry, most people sell them self short every time. Learn why that is and what you can do about it.

As a Mastermind Strategist I am always researching ways to deliver more for my clients and Dan has always been a great teacher.

Moe Nawaz
Mastermind Strategist
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