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Product Description
Product Description
Radical secrets of direct marketing players
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.
Dan and his elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants and sales--reveal their radically different, super-profitable methods and share actual advertising and marketing examples from their businesses!
Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never knew existed!
INSIDE!
- FREE--Email Course & Direct Marketing Tool Kit
- FREE--$995.00-Value Seminar Tickets
- FREE--Tele-seminar Invitation
- FREE--Newsletters
About the Author
Dan S. Kennedy is a leading consultant for direct-marketing companies and entrepreneurs and the bestselling author of No B.S. Business Success, No B.S.Time Management, and No B.S. Sales Success.
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Paperback
Having read the hype about Dan Kennedy I was looking forward to some brilliant insights to direct marketing and the copywriting that sits behind it. Unfortunately this book is more about the benefits of direct marketing, than how to do it. I feel like I was promised a Haynes Manual to help fix my car, but instead got a brochure on how great other people's cars are.
The bulk of the book is a series of case-studies where Dan's mates describe in very general language what they did, and how rich it made them, and how you can buy their course or newsletter or whatever. For example, the section titled "Systems for Every Marketer" consists of one chapter which tells us to 1) use technology, 2) consider a sale as part of a relationship, not the end-game, and 3)work smarter not harder. No mention of how to do these things (e.g. how to use the power of autoresponders, or webpage mouse tracking software) but coincidentally the author runs a company called "Automated Marketing Systems" which can do it all for you. All the chapters are in a similar vein.
The enclosed audio CD is a badly recorded series of excerpts from a seminar, again mostly hot air and upsells.
I guess if you are genuinely unaware of the difference between direct marketing and brand/vanity advertising then perhaps this book would be an eye-opener. And perhaps it would prick your curiosity to look for more useful books on how to do it.
But if you have already read a few good books on DM and copywriting then don't bother.
The bulk of the book is a series of case-studies where Dan's mates describe in very general language what they did, and how rich it made them, and how you can buy their course or newsletter or whatever. For example, the section titled "Systems for Every Marketer" consists of one chapter which tells us to 1) use technology, 2) consider a sale as part of a relationship, not the end-game, and 3)work smarter not harder. No mention of how to do these things (e.g. how to use the power of autoresponders, or webpage mouse tracking software) but coincidentally the author runs a company called "Automated Marketing Systems" which can do it all for you. All the chapters are in a similar vein.
The enclosed audio CD is a badly recorded series of excerpts from a seminar, again mostly hot air and upsells.
I guess if you are genuinely unaware of the difference between direct marketing and brand/vanity advertising then perhaps this book would be an eye-opener. And perhaps it would prick your curiosity to look for more useful books on how to do it.
But if you have already read a few good books on DM and copywriting then don't bother.
0 of 1 people found the following review helpful
Format:Paperback
Stop thinking about it and just buy it! This book is real food for your brain and full of insights that you need to know if you are in business. This book cost me c. 10 - if I was given the choice to read it and then pay for it at the end I would have happily offered 100 and still not be paying anywhere near the true worth of this book to me when I implement and follow the advice and wisdom contained within it.
0 of 2 people found the following review helpful
Format:Paperback
What Dan tells you is how it really is - there truly are no wishy washy messages here. I have personally recommended his books to dozens of people. If you enjoy Dan's no holds barred style then I can also recommend Swimming with Piranha Makes You Hungry by Colin TurnerSwimming with Piranha Makes You Hungry
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