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No B.S. Brand-Building by Direct-Response [Paperback]

Dan S Kennedy
3.3 out of 5 stars  See all reviews (3 customer reviews)
Price: 11.99 & FREE Delivery in the UK. Details
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Book Description

3 April 2014 No B.
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.

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Product details

  • Paperback: 276 pages
  • Publisher: Entrepreneur Press (3 April 2014)
  • Language: English
  • ISBN-10: 1599185334
  • ISBN-13: 978-1599185330
  • Product Dimensions: 22.6 x 15 x 2 cm
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 358,634 in Books (See Top 100 in Books)

More About the Authors

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Product Description

About the Author

Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth. Forrest Walden and Jim Cavale are the entrepreneurs leading Iron Tribe Fitness, the fastest growing, group personal training, brick-and-mortar fitness franchise in North America. Their business model is unique and their members' success is extraordinary. They are also the authors of Iron Tribe.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

3.3 out of 5 stars
3.3 out of 5 stars
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
2.0 out of 5 stars Dan Kennedy or James Patterson?? 3 May 2014
Format:Paperback|Verified Purchase
Very disappointing. I thought I was buying another excellent book by Dan Kennedy, but apparently not. Really nowhere near the standard of the rest of the books. I'll buy his next one, but that will be the end if they are to be nothing more than the boring ramblings of a company who may be legends in their own minds but probably don't do it for a lot of people. What a shame. I would rather Dan retired than did what Patterson is doing in novels.
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5.0 out of 5 stars A real Learning Experience 28 May 2014
Format:Paperback|Verified Purchase
I consider myself to be a strong marketeer but this book provides a whole new depth to my understanding. It is a must for any business looking to grow!
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3.0 out of 5 stars Much The Same 13 May 2014
Format:Paperback|Verified Purchase
I have several of the Dan Kennedy No BS Guides and all provide quality information. However I just feel with this new
book that there is nothing new and its all ready been covered in previous books. Also most of the chapters are not written
by Dan Kennedy. If you have never purchased a Dan Kennedy book buy it but if you have his other books there is nothing
new here.
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Most Helpful Customer Reviews on (beta) 3.6 out of 5 stars  13 reviews
4 of 4 people found the following review helpful
3.0 out of 5 stars A Bit Disappointing 2 May 2014
By Amazon Customer - Published on
I've a small library of No BS books here, and refer to them often. This one, to me, falls flat. It's harder to read, and in many areas it seems a promotional piece for the websites. By chapter 7 I was wondering how any of it would apply to me at all. There was some nuggets gleaned, but it didn't leave me with the "I can do this!" or inspiring ideas that many of the other books did.

That said, it wasn't *bad* - but seemed to refer to other books, as well as the websites, often enough that I caught myself wondering if I should just buy that book. Does it have useful information? Yes, and worth a look for that reason. But compared to the other BS books I have, this one just falls short.

In full disclosure I read my copy from NetGalley, but I don't think reading with a notebook for notes would change my perception. It just didn't seem to 'flow' as easily and was too difficult to pick back up - needed for motivation and using the information. Good book to glean from, but not in comparison to other works in my opinion.
1 of 1 people found the following review helpful
2.0 out of 5 stars It is just self promotion. 27 May 2014
By Luis Martinez - Published on
Format:Paperback|Verified Purchase
This book promises the "guide" is always on the next chapter. When you finish the book, they try to sell you the website.

It does have some small nuggets but overall i was dissapointed
1 of 1 people found the following review helpful
5.0 out of 5 stars Another classic 13 April 2014
By Grant E. Miller - Published on
Format:Paperback|Verified Purchase
Anyone who is even just a tad serious about business, marketing and/or sales seriously needs to read every book available from Dan S. Kennedy. As always, Dan gets right to the point with his amazing insights and experience. If blowing wads of money to brand your business is part of your existing thought process, reading this book will save you tons of money and years of pain. Dan is the real deal and he tells it like it is. I should live long enough to be just a fraction as smart as Dan Kennedy is about business, sales and marketing. Read this book!
1.0 out of 5 stars Total B.S. 30 Jun 2014
By Sebastian Karpathia - Published on
Format:Paperback|Verified Purchase
This 260 page commercial is no more than a teaser to get you to buy into the Dan S. Kennedy billion dollar empire.
This book tells gives you zero how-to's and no step by step strategies. It will tell you that you can't be successful
without the formulas that only GKIC (Dan Kennedy's B.S. corporation) can bestow.Save your money, don't buy the book,
just Google "GKIC (Dan Kennedy's B.S. corporation)" and start the long and winding path to the eventual 'buy in".
Don't forget your credit card, you'll need it.
1.0 out of 5 stars What B.S> 1 Jun 2014
By Gene R. Candeloro - Published on
Format:Paperback|Verified Purchase
The no B. S. Guide to Brand-Building turned out to be all B.S. Many times while reading I asked my self "Huh? They made a book out of this nonsense." Save your money. Get one of the many great books that have come out of the 'Shark Tank.'
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