- Paperback: 264 pages
- Publisher: John Wiley & Sons; New Ed edition (16 Jun 2006)
- Language English
- ISBN-10: 047178723X
- ISBN-13: 978-0471787235
- Product Dimensions: 21.7 x 15.1 x 1.9 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 454,145 in Books (See Top 100 in Books)
- See Complete Table of Contents
Avon: Building The World's Premier Company For Women
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Product Description
Product Description
A Winning Formula for Selling to Women Around the World
Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world′s largest direct sales organization—with almost five million representatives in more than 140 countries.
AVON: Building the World′s Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds—especially to women.
Through this entertaining journey, you′ll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development.
"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company′s success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment."
—Mary Sammons, President and CEO, Rite Aid Corporation
"The book is an excellent primer on how to successfully make alternative forms of distribution work."
—Allen Burke, Director of Merchandising, QVC, Inc.
"The author′s incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America′s most spellbinding success stories."
—Annette Green, President Emeritus, The Fragrance Foundation
From the Back Cover
A Winning Formula for Selling to Women Around the World
Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world′s largest direct sales organization—with almost five million representatives in more than 140 countries.
AVON: Building the World′s Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds—especially to women.
Through this entertaining journey, you′ll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development.
"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company′s success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment."
—Mary Sammons, President and CEO, Rite Aid Corporation
"The book is an excellent primer on how to successfully make alternative forms of distribution work."
—Allen Burke, Director of Merchandising, QVC, Inc.
"The author′s incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America′s most spellbinding success stories."
—Annette Green, President Emeritus, The Fragrance Foundation
Inside This Book
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First Sentence
David Hall McConnell was a hard worker from the start. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
David Hall McConnell was a hard worker from the start. Read the first page
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
Very insightful and honest book about one of the pioneers of door-to-door sales. Worth reading if you are interested in direct sales and marketing for women.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
9 reviews
8 of 9 people found the following review helpful
Every Avon Lady should read this book!
16 Mar 2006
Format:Hardcover
Calling all Avon Ladies! This book will give you a new understanding of our company, the founding leaders and the progression it has taken over the years. Every serious Avon Representative should have an understanding of this company we represent. I was wowed by the in depth information provided. I had heard bits and pieces of this history over my 25 years with Avon, but this book was able to fill in the blanks and tie it all together for me. Also a great read for any person in direct sales. If you are in Avon's leadership program, this book is a great downline gift or incentive award. Would also serve as a great testimonial to give to a prospect showing how solid this company is and it's bright future. We've waited a long time for a book with this information in it!
1 of 1 people found the following review helpful
Find out why Avon is so successful
14 Aug 2009
Format:Paperback
People who are interested in this book usually have different reasons for reading it. Many may want to learn about the company before becoming sale representatives. I wanted to learn about this company because I was interested in purchasing the company's stock since it is publicly traded.
It is evident that the company's success goes back to its founding years when the company's values and beliefs were established by the founder, David McConnell. His belief was to produce a superior product using the finest ingredients and have it sold by women, because they are the most knowledgeable about the product. Recruiting women worked very well because, back then, women did not have as many job opportunities. Today, working for Avon allows women to gain control of their schedule, be entrepreneurial, and still have time to raise children.
Many other companies try to copy Avon's business model, but it is not easy to compete with such a powerful brand. The company provides training, support, and financial incentives to its reps because it knows that the only way Avon can be successful is when it has happy and successful reps.
- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
It is evident that the company's success goes back to its founding years when the company's values and beliefs were established by the founder, David McConnell. His belief was to produce a superior product using the finest ingredients and have it sold by women, because they are the most knowledgeable about the product. Recruiting women worked very well because, back then, women did not have as many job opportunities. Today, working for Avon allows women to gain control of their schedule, be entrepreneurial, and still have time to raise children.
Many other companies try to copy Avon's business model, but it is not easy to compete with such a powerful brand. The company provides training, support, and financial incentives to its reps because it knows that the only way Avon can be successful is when it has happy and successful reps.
- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
4 of 6 people found the following review helpful
A really great book!!
17 July 2006
Format:Hardcover
This book has really helped me understand the history of AVON. I have been an AVON Independent Sales Representative for 2 years and this book is very informative and will help your AVON business.
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