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Austerity Business: 39 Tips for Doing More with Less Paperback – 13 Apr 2010

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Product details

  • Paperback: 232 pages
  • Publisher: John Wiley & Sons; 1 edition (13 April 2010)
  • Language: English
  • ISBN-10: 0470688726
  • ISBN-13: 978-0470688724
  • Product Dimensions: 12.7 x 1.8 x 17.5 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Bestsellers Rank: 1,006,591 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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packed with advice and practical examples (Business Management, June 2010). What [Alex has] is common sense and a great way with words, which together make for a highly readable book. (BA Business Life, July 2010).   ′He is clear: What we are experiencing is not a blip, but a fundamental change that requires a different mindset to be successful .′ (Bucks Herald, June, 2010). Packed with witty anecdotes, inspirational quotes and common sense advice on staff management a reinvigorating read for business leaders. (OnRec.com, August 2010). this one packs a surprise it s neatly divided up into advice on attitude, people, customers and strategy.   (HR, December 2010). This is an interesting book thought–provoking nature makes it well worth reading.   (SupplyManagement.com, January 2011). provides nuggets of wisdom that are both motivational and engaging. (Growingbusiness.co.uk, March 2011). With so many anecdotes, quotes and common sense advice, Austerity Business is a reinvigorating read for business leaders. (Accountancy Ireland, June 2011).

From the Author

The recession is over but austerity will be with business for a decade. The public and private sector debts of western economies will be painfully clawed back, but business will not return to usual any time soon.

Doing more with less will become a defining success factor. Less capital, as wealth migrates east. Less debt, without abundant free flowing credit. Less labour as our populations age. Less energy as fossil fuels dwindle and environmental pressures intensify. Less freedom to operate as regulation intensifies. Less water and food as the world population burgeons. Less stability as reserve currencies continue to come under pressure and economic power shifts away from democracies.

For those who get out of the past first, face the truth early, and adjust the way they operate now, there has never been a better time to thrive and succeed. It will take a renewed focus on your own business essentials. These 39 tips will help you to do just that.


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Customer Reviews

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4 of 4 people found the following review helpful By R. J. Newell on 9 May 2010
Format: Paperback
If you are planning to buy a book on running a successful business - or even if you are not - then make it this one.

`Unputdownable' is hardly an expression associated with books on business, but such a tag can be readily applied to this bite-sized compendium of down-to-earth advice on achieving success in austere times.

Make no mistake, this is not a book by some remote American business guru, or a self-congratulatory celebrity British business figure. The reader will find no `pontificating' here.

Conversely, it is a masterpiece of straightforward, practical, advice, from the coalface, written by the boss of a successful British business, who has clearly learned all of his lessons the hard way.

One of many reasons why this book is so very different to its genre is that the author, apart from building and running his own business, has also by spent much of his life learning about how other businesses work - or otherwise.

Quite apart from its concentration on success in difficult times, Austerity Business also tells us much about what is in store for the future of British business.

This book is long overdue on the business book scene. Its author has no need of the modesty that he shows in the book's introduction.

Austerity Business would terrific value at twice the price. Buy it and cherish it.
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3 of 3 people found the following review helpful By Ian Harper on 23 April 2010
Format: Paperback
"Business is easy. If only the world would stand still."

And so ends the beginning of this book. And what a good book it is. Is it a great book? I don't know yet but no reader will know until they've used it to help move their own businesses from good to great.
Unlike many business books, this is not full of deep analyses of business case studies. Nor does it require the reader to set aside chunks of time in a quiet environment to absorb its contents. It contains 39 tips for doing more in business with less. Is this a clever nod to `The 39 Steps' with its hero's knack for getting himself out of sticky situations? If so, it's very apt in the world we are operating in. Bravo.

It's a book to snatch five minutes at the desk with, flick through over a sandwich and delve in and out of when time crops up (use Tip 8 for help here...) The simple effectiveness of "A coach in your pocket" and "Good value", to name but two of the tips, is refreshing and thought-provoking.

Keep a well-thumbed, dog-eared copy on your desk. On the desk, not in it. If it remains pristine, you're not using it as the author seems to have intended.
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Format: Paperback
As someone who's worked his way up from nothing to owning and running a successful business and then had the great opportunity to spend a further ten years or more looking professionally at which Entrepreneurs succeed and how to encourage entrepreneurial growth in the economy, Alex is superbly qualified to point the enthusiastic business person in the right direction.

In addition to reading his book, I have had the privilege of hearing Alex talk to the MD2MD group of business leaders about some of the the themes of this book, and interestingly his starting point was exactly the same as that proposed by top economist Professor Joe Nellis of Cranfield University to us the previous month; namely that the changes caused by the recession are not a temporary phenomenon, that our world has changed for ever and that we in the UK have now moved irreversibly into a new phase of economic 'growth' which Alex christens 'The Age of Austerity'.

Alex, being the down to earth business leader he is, doesn't though spend long on explaining the 'problem'. Instead he rapidly moves on to present his 39 business leadership tips. Tips that will help businesses to survive and thrive in this new tough world. And he presents them simply and effectively with a nice dry humour and surrounded by little anecdotes and metaphors to reinforce the message. So as I often comment to the MD2MD group about what we do; this book is entertaining, but you can get that from many places, this book is interesting so you will want to read on and most importantly it is useful in that even if you follow through on just one tip you will have improved your business leadership style forever.

So I'd recommend this book strongly to any first time entrepreneur starting out in business as well as to the more established business leader looking to learn from some thought provoking and practical business leadership tips presented in an enjoyable and fun manner.
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2 of 2 people found the following review helpful By T. J. Fenn on 13 May 2010
Format: Paperback
There are certainly going to be some very tough times ahead for all business owners. Since no one in living memory has ever experienced this level of financial meltdown coupled with a looming energy crisis, where can business leaders look for advice and support? Austerity Business provides an easy read and often humorous angle on not only surviving these grim economic times but actually prospering from them. From the beginning, it is evident that this book was written by an entrepreneur rather than some business consultant/academic trying to generate future income and self importance by writing a book. Alex Pratt has produced an essential read to anyone in or about to go into business. He highlights the need for leadership rather than management. "Management is the murky world of KPIs, lean manufacture and H&S". The book contains tips from developing the right attitude to selecting the right staff, to getting the right customers to developing the best strategy. Best advice: "Kill the pessimists and cynics" in your business; Best quote: "Was Nelson Mandela that concerned about breaching H&S guidelines?"
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