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Austerity Business: 39 Tips for Doing More with Less [Paperback]

Alex Pratt
4.1 out of 5 stars  See all reviews (34 customer reviews)
RRP: 12.99
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Book Description

13 April 2010
"These tips are worth their weight in gold to businesses of all sizes." — Peter Jones , CBE, Entrepreneur and star of TV′s Dragon′s Den For any business, less really can be more. We all face new, austere times. Whether starting up, surviving or seeking to dominate its niche, every business needs to adjust. Based on years of real business experience, this book shows you how. From reinvigorating staff with Dunkirk spirit, to building revenues on a shoestring, this book tells you where to cut and where to keep spending. Packed with witty anecdotes, inspirational quotes and common sense advice, Austerity Business is a reinvigorating read for any business leader sworn down by daily bad news – the age of austerity really can be about thriving, not just surviving.

Product details

  • Paperback: 232 pages
  • Publisher: John Wiley & Sons; 1 edition (13 April 2010)
  • Language: English
  • ISBN-10: 0470688726
  • ISBN-13: 978-0470688724
  • Product Dimensions: 17 x 12 x 2 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Bestsellers Rank: 798,370 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


‘…packed with advice and practical examples…’ (Business Management, June 2010). ‘ “What [Alex has] is…common sense and a great way with words, which together make for a highly readable book.” (BA Business Life, July 2010).   ′He is clear: What we are experiencing is not a blip, but a fundamental change that requires a different mindset to be successful .′ (Bucks Herald, June, 2010). ‘ Packed with witty anecdotes, inspirational quotes and common sense advice on staff management …a reinvigorating read for business leaders.’ (, August 2010). ‘…this one packs a surprise…it’s neatly divided up into advice on attitude, people, customers and strategy.’  (HR, December 2010). ‘ This is an interesting book…thought–provoking nature makes it well worth reading.’   (, January 2011). ‘… provides nuggets of wisdom that are both motivational and engaging.’ (, March 2011). ‘With so many anecdotes, quotes and common sense advice, Austerity Business is a reinvigorating read for business leaders.’ (Accountancy Ireland, June 2011).

From the Author

The recession is over but austerity will be with business for a decade. The public and private sector debts of western economies will be painfully clawed back, but business will not return to usual any time soon.

Doing more with less will become a defining success factor. Less capital, as wealth migrates east. Less debt, without abundant free flowing credit. Less labour as our populations age. Less energy as fossil fuels dwindle and environmental pressures intensify. Less freedom to operate as regulation intensifies. Less water and food as the world population burgeons. Less stability as reserve currencies continue to come under pressure and economic power shifts away from democracies.

For those who get out of the past first, face the truth early, and adjust the way they operate now, there has never been a better time to thrive and succeed. It will take a renewed focus on your own business essentials. These 39 tips will help you to do just that.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Best advice for today's British Business 9 May 2010
If you are planning to buy a book on running a successful business - or even if you are not - then make it this one.

`Unputdownable' is hardly an expression associated with books on business, but such a tag can be readily applied to this bite-sized compendium of down-to-earth advice on achieving success in austere times.

Make no mistake, this is not a book by some remote American business guru, or a self-congratulatory celebrity British business figure. The reader will find no `pontificating' here.

Conversely, it is a masterpiece of straightforward, practical, advice, from the coalface, written by the boss of a successful British business, who has clearly learned all of his lessons the hard way.

One of many reasons why this book is so very different to its genre is that the author, apart from building and running his own business, has also by spent much of his life learning about how other businesses work - or otherwise.

Quite apart from its concentration on success in difficult times, Austerity Business also tells us much about what is in store for the future of British business.

This book is long overdue on the business book scene. Its author has no need of the modesty that he shows in the book's introduction.

Austerity Business would terrific value at twice the price. Buy it and cherish it.
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11 of 12 people found the following review helpful
5.0 out of 5 stars More With Less!! 6 May 2010
I Don't read much.... don't have the time... but I couldn't put this down. It is full of great, useful tips. Not like the usual 'Read my business book and you too could be as good as me' sort of rubbish. It tells you straight in a human and a light hearted way... Just what the recession ordered!
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3 of 3 people found the following review helpful
5.0 out of 5 stars Straight Talking `Do Now' Business Tips 7 May 2010
39 insightful, hard hitting and immediately actionable business tips, which can make a difference to your business, as soon as you can put the book down. A very honest view of what it is like and how to run a business better, learning from pervious mistakes. Being split into 39 sections is an ideal format for re-reading or dipping in and out of during a busy day or business trip. One of the best investments of time and money that you will make in 2010.
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3 of 3 people found the following review helpful
"Business is easy. If only the world would stand still."

And so ends the beginning of this book. And what a good book it is. Is it a great book? I don't know yet but no reader will know until they've used it to help move their own businesses from good to great.
Unlike many business books, this is not full of deep analyses of business case studies. Nor does it require the reader to set aside chunks of time in a quiet environment to absorb its contents. It contains 39 tips for doing more in business with less. Is this a clever nod to `The 39 Steps' with its hero's knack for getting himself out of sticky situations? If so, it's very apt in the world we are operating in. Bravo.

It's a book to snatch five minutes at the desk with, flick through over a sandwich and delve in and out of when time crops up (use Tip 8 for help here...) The simple effectiveness of "A coach in your pocket" and "Good value", to name but two of the tips, is refreshing and thought-provoking.

Keep a well-thumbed, dog-eared copy on your desk. On the desk, not in it. If it remains pristine, you're not using it as the author seems to have intended.
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2 of 2 people found the following review helpful
3.0 out of 5 stars useful book. Small and direct. 18 Aug 2011
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I was intrigued by the title of this book. Its based on 39 small business tips to keep the expenses down and keep going when times are tough in business. Attitude for instance needs to be right. You need to believe in yourself, know that if there are tough times you will have to work smarter and a bit harder. Another good one is opportunities don't knock. You need to get out there and find some business and keep doing so.

Its also important that you keep looking for new ways to increase your business.

Sometimes its not always easy to remember all these little tips. Each tip is really a few pages. The book is small as well. Each tip gives you something to think about.

Why 3 stars? I felt that it wasn't one of those books I couldn't put down. It felt great fatherly advice but sort of going in one ear and out the other. I only mention this because I never got to finish the entire book and the main reason was there was nothing compelling to keep my attention.
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2 of 2 people found the following review helpful
By J. Brand TOP 1000 REVIEWER
Format:Paperback|Vine Customer Review of Free Product (What's this?)
This little volume promises "anecdotes, inspirational quotes and common sense advice" and it delivers just that. The only problem is that common sense advice is just that, something that is already common knowledge so it's not going to tell you anything you didn't already know, although that said sometimes it's worth pointing out just as a reality check. There's nothing wrong with the book but it doesn't need to exist as a book it could have been created as 39 emails posted out to anyone who wants to subscribe to a mailing list and there would have been just as much content.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great Tips 24 Sep 2010
This is a really useful book, one of those 'must reads'. The 39 tips pull no punches and offer much sound, down-to-earth advice for business people in austere times which will also be useful in better times. Each tip is short and readable, so any busy executive can find the time to read it. Beware, it may well change the way you think, behave and do business.
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Most Recent Customer Reviews
3.0 out of 5 stars Good basic book for startup research
This is one of those books that does state the obvious, book even I had to admit that sometimes the obvious is the last thing I think of! Read more
Published 21 months ago by Jason Jesson
2.0 out of 5 stars 'Could do better'
I'm sorry to say that I was disappointed with this book. I like those books which create a "get up and go' feeling and make me want to put into practice what I have learned... Read more
Published on 6 April 2012 by P. A. Rushforth
2.0 out of 5 stars I must be reading a different book...
This book is a collection of tips that are obvious to anyone with any business acumen whatsoever. If advice such as "sell your socks off", "care for your customers", "waste not,... Read more
Published on 28 Nov 2011 by jakeone
4.0 out of 5 stars Austerity business
Short book and maybe nothing you haven't read/heard before; but well presented in bite size chunks and useful reminder of these precepts and ideas. Read more
Published on 27 Aug 2011 by Ms Anne C. Dickson
4.0 out of 5 stars Buy it and keep reading it
As someone who has just quit the 9 to 5 for the life of a freelance at what is probably a terrible time, I need all of the inspiration I can get. Read more
Published on 28 April 2011 by T. J. Turner
4.0 out of 5 stars Good short chapters - handy for skimming
I would like to say that this book is not just useful for the self employed - it had some very handy tips in it. Read more
Published on 12 April 2011 by Rod Mcpherson
5.0 out of 5 stars Handy Manual For Difficult Times
I read this particular book in two quick sittings and found the bite size messages really well put together. Read more
Published on 1 April 2011 by Stephen W. Barrow
4.0 out of 5 stars Very British "Positive Mental Attitude" from the School of Hard Knocks
Alex Pratt believes that we are in for a sustained era of austerity and that this has fundamentally changed the way we will do business. Read more
Published on 26 Mar 2011 by Nicholas J. R. Dougan
4.0 out of 5 stars Good
This book is a brief collection of hard won experience at the frontlines of doing business. I liked it, but I felt that there was nothing really earth shattering or phenomenally... Read more
Published on 21 Mar 2011 by PureSymmetry
3.0 out of 5 stars Giraffes Don't Jump
This book is a pocket-sized book of instruction in basic management and leadership skills. It consists of short lectures, brief enough to be read through as a refresher before the... Read more
Published on 12 Mar 2011 by J. Pittam
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