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Audacity to Win, The [Hardcover]

David Plouffe
4.7 out of 5 stars  See all reviews (9 customer reviews)

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Book Description

3 Dec 2009
David Plouffe not only led the effort that put Barack Obama in the White House, but he also changed the face of politics forever and re-energised the idea of democracy itself. The Audacity to Win is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African-American president.


Product details

  • Hardcover: 384 pages
  • Publisher: VIKING PRESS USA; First Printing edition (3 Dec 2009)
  • Language: English
  • ISBN-10: 0670021334
  • ISBN-13: 978-0670021338
  • Product Dimensions: 16.1 x 3.3 x 23.6 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 364,574 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars The definitive diary on the Obama campaign 1 Mar 2010
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
President Barack Obama's historic political campaign deserves to be studied for its innovative organization, volunteer effort, fundraising and use of technology. But it is also a compelling story about an unlikely candidate and the highly motivated expert team that pulled off one of the greatest game-changing upsets in U.S. political history. Obama campaign manager David Plouffe (rhymes with "bluff") has written a diary-like firsthand account that delivers insights and perspectives previously known only to insiders. While he tells his story chronologically, the suspense builds as internal and external opponents battle and fall by the wayside. getAbstract recommends this engrossing David-and-Goliath story to leaders, political aficionados, technology and media buffs, and anyone interested in overcoming huge odds to become a winner.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Left me wanting more... 25 May 2010
Format:Hardcover
Without doubt an insightful and interesting account of the 2008 Obama campaign right from the beginning and who better to hear it from but the campaign manager himself. Plouffe isn't shy about recounting the mistakes he and the team made and also touches on some of the strategy and reasoning for the some of the brilliant decisions made during the run up to November 2008.

However after reading this book I do feel slightly under-fulfilled... Plouffe talks in great detail about the importance of money and the power it played in the campaign but in other areas he does seem to skip and that left me wanting me. Obviously a minute by minute account would fill volumes but I'm hoping Plouffe will come back and write some more once Obama's out of office in 2017!

Anyone interested in American Presidential campaigns and Obama's journey should make sure they read this book.
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6 of 7 people found the following review helpful
5.0 out of 5 stars The Audacity to Win 10 Jan 2010
By Nadja
Format:Hardcover
An amazing book, a surprisingly intimate and honest discription of the Obama '08 campaign. Easy to read (even if English is not your first language)and by no means boring.
Read it! ;)
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5.0 out of 5 stars Amazing and detailed 14 Sep 2010
Format:Hardcover
This book is all that it claims to be and then some. It is really detailed (but not in a heavy kind of way), and really gives a good look into the world of campaigning. This will surely be the blueprint for American politicians in future campaigns.

There is also just enough private moments with Obama to make this interesting and also give a glimpse of his great work ethic, high standard morals and powerful but pragmatic personality.

Very good book and surprisingly easy to read for the subject matter!
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2 of 3 people found the following review helpful
5.0 out of 5 stars Who better! 11 Feb 2010
By LouLou
Format:Hardcover|Verified Purchase
Who better to write a book about the 2008 Presidential campaign than Barack Obama's campaign manager, David Plouffe!

I do love all things Obama, and have read a number of books about the campaign, but this has definitely been the best. It provides an intimate, insiders view of what really went on in the campaign. Plouffe not only describes how he thinks they won both the democratic candidacy and subsequently the presidential election, but is also honest enough to scrutinise the mistakes and mishaps that they had as well. He doesn't just stick to talking about the campaign either but additionally talks about the impact that it had on his personal life- this was something that i think was a good twist and definitely humanizes the book (beware the dog story if you're feeling emotional!!)

David Plouffe ran an amazing and historic campaign, building up an extraordinary amount of volunteers and utilising this grassroots idea to full effectivness. As David Axelrod states, 'Plouffe is the unsung hero... (He has) an unparalleled understanding of the (campaign) process, which proved absolutely critical.'

So if you are as big an Obama anorak/ supporter as i am, then this is a must read- i very much recommend it
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