Who better to write a book about the 2008 Presidential campaign than Barack Obama's campaign manager, David Plouffe!
I do love all things Obama, and have read a number of books about the campaign, but this has definitely been the best. It provides an intimate, insiders view of what really went on in the campaign. Plouffe not only describes how he thinks they won both the democratic candidacy and subsequently the presidential election, but is also honest enough to scrutinise the mistakes and mishaps that they had as well. He doesn't just stick to talking about the campaign either but additionally talks about the impact that it had on his personal life- this was something that i think was a good twist and definitely humanizes the book (beware the dog story if you're feeling emotional!!)
David Plouffe ran an amazing and historic campaign, building up an extraordinary amount of volunteers and utilising this grassroots idea to full effectivness. As David Axelrod states, 'Plouffe is the unsung hero... (He has) an unparalleled understanding of the (campaign) process, which proved absolutely critical.'
So if you are as big an Obama anorak/ supporter as i am, then this is a must read- i very much recommend it