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Asymmetric Warfare for Entrepreneurs [Paperback]

Luan Hanratty
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: 11.99
Price: 10.69 & FREE Delivery in the UK. Details
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Book Description

24 Oct 2011
Asymmetric Warfare for Entrepreneurs is a deconstruction and adaptation of TE Lawrence's epic account of the Arab Revolt. The conflict was a side theatre of World War I which pitted the British Imperial might against Ottoman dominance in the Middle East. Lawrence was one of the great military thinkers and adventurers of history and the insights we can take from his philosophy of war are directly applicable to the world of business, marketing and leadership. In the Seven Pillars of Wisdom, Lawrence presents his own formula for fighting which enables an impoverished and disparate guerrilla force to outmanoeuvre and overcome a far larger, well-resourced and more organised enemy. In doing this he initiates and directs the world's first modern insurgency war, presenting a model that has been replicated by revolutionaries and counter-insurgency movements ever since. Each lesson in this book provides platforms and guidance for defeating competition, getting the best out of people, forging stronger relationships and becoming more creative, emotionally intelligent and focussed. The book also draws on psychological techniques and principles from neuro-linguistic programming to improve interpersonal communication and team spirit. This is further developed with inspiration and stories from other great thinkers and business leaders who themselves have struggled and succeeded against the odds in creating winning businesses.

Product details

  • Paperback: 226 pages
  • Publisher: MX Publishing (24 Oct 2011)
  • Language: English
  • ISBN-10: 1780922000
  • ISBN-13: 978-1780922003
  • Product Dimensions: 1.2 x 15 x 22.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 2,446,883 in Books (See Top 100 in Books)

More About the Author

Hi Readers. I write books about education, business and philosophy. I also blog on language teaching at www.teflideas.com

Product Description

About the Author

Luan Hanratty is a business trainer and author from England and has lived in Asia for over a decade, working in media, finance and education. For the last several years Luan has been a corporate trainer and marketing advisor to multinational companies in China, developing cross-cultural communication and productivity.

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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent and refreshing read 19 Mar 2012
Format:Paperback
I found this book to be an excellent read from start to finish. It has a mixture of sound business advice for the budding entrepreneur combined with very interesting excerpts from the classic piece of writing by TE Lawrence. The historical comparisons from the past to business strategy of today make the book a fascinating read and a refreshing change from the normal approach found in many business guides. I'd certainly recommend this book.
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Amazon.com: 5.0 out of 5 stars  1 review
5.0 out of 5 stars Excellent and refreshing read 21 Mar 2012
By holland237 - Published on Amazon.com
Format:Paperback
I found this book to be an excellent read from start to finish. It has a mixture of sound business advice for the budding entrepreneur combined with very interesting excerpts from the classic piece of writing by TE Lawrence. The historical comparisons from the past to business strategy of today make the book a fascinating read and a refreshing change from the normal approach found in many business guides. I'd certainly recommend this book.
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