"The Associated Press Guide to News Writing" makes more points in 136 pages than do most writing books four times the size. One would expect no less from a master news editor like Rene Chappon. The formula Cappon follows is to write a very brief explanation of a problem; an example of the problem; a sentence dissecting the example; a rewriting of the problem sentence; and a summary of the topic. The result is almost always memorable. Consider this typical section on The Elegant Variation (capitalized words below are italicized in the original):
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Writers who believe that the repetition of plain words within shouting distance of each other is crude take off on synonym safaris.... It's all the more grotesque as there are few true synonyms and the author may introduce misfits:
"The mayor's task force was asked to meet with the owners of the STRUCTURES, discuss whether they wanted their BUILDINGS preserved, and recommend ways to adapt older EDIFICES to new use."
STRUCTURES could be anything and EDIFICES is too grandiose; the story concerns commercial and apartment buildings. If the author didn't want to repeat BUILDINGS, a pronoun was the way out:
"...to meet with the owners of the buildings, discuss whether they wanted THEM preserved, and recommend ways to adapt the older ones to new uses."
The same craving for daintiness will convert elephants to PACHYDERMS, dogs to CANINES, cats to FELINES, tigers to STRIPED PREDATORS and cars to VEHICLES. Petroleum becomes BLACK GOLD, snow becomes WHITE POWDER (a justly forgotten poet once called it "God's dandruff"), a banana turns into THE ELONGATED YELLOW FRUIT.
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The benefit of this style is that Cappon's admonitions pop up unasked whenever we commit one of the sins he identifies. I find that "elongated yellow fruit" frequently superimposes itself on my more tortured prose.