This is a self-training assertiveness book that meets the needs of managers by applying itself to familiar work situations. The authors offer guidance on developing assertiveness in a way that minimises conflict and stress and optimises management effectiveness. This new edition combines the practical approach of the best-selling second edition with new sections on being assertive upwards, negotiating assertively, and how assertion can help during times of change.
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About the Author
Ken and Kate Back are the founders and directors of Ken and Kate Back Limited which specialises in assertiveness training for people at work. They have brought together their extensive training experience to produce videos and articles on assertiveness, and have also appeared on television programmes to promote assertiveness in the workplace.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
44 of 44 people found the following review helpful
By A Customer
Format:Paperback
I bought this book back in 1991 and must have one of the most thumbed through editions ever! I am a counsellor and have found the material in this book to be invaluable both for myself, and for my clients. It is really clear and easy to read, yet unlike so many self-help books has a depth to it which makes it realistic. There is no 'magic' solution here - the authors honestly talk about the need to practice skills - but there is a hope for anyone who would like to become more honest with others about theirs feelings and thoughts
55 of 57 people found the following review helpful
By A Customer
Format:Paperback
I am Lucy Barnes-Watson of Patina.co.uk. I am a trainer and personal coach in management, leadership and personal skills. I require two types of books a) "advanced" texts which further develop my own knowledge and skills to become a better trainer. b) "basic" texts which I can give to my "students" to read.
Bearing the above in mind, I have this to say:
This is an excellent first introduction to assertiveness. It is easy to read and covers the basics at the beginning, developing into more advanced usages of assertiveness. A good "first-time" book on assertiveness and one which I can give to my students.
7 of 7 people found the following review helpful
By A. Leigh
Format:Paperback|Amazon Verified Purchase
This was recommended to me by a colleague who uses it as her 'bible' when delivering assertiveness workshops for top level public sector managers.
It's marvellously well structured, detailed in the most helpful way and uses superbly contextualised examples throughout. Most of all it's interesting and readable.
An excellent book for personal and professional use.
It's marvellously well structured, detailed in the most helpful way and uses superbly contextualised examples throughout. Most of all it's interesting and readable.
An excellent book for personal and professional use.
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Most Recent Customer Reviews
3.0 out of 5 stars
Volume limited
This product does work well but I was disappointed by the lack of volume. Not sure if I'd recommend this to others
Published 13 months ago by Polly N
4.0 out of 5 stars
Assertiveness at work
This book was recommended to me by a professional coach and I have found it extremely usefull with its common sense approach.
Published 16 months ago by Isa
5.0 out of 5 stars
Best Book on Practical Assertiveness
This was a book I was given as part of a course about 25 years ago and it's been one of my resources ever since. Read more
Published on 6 April 2011 by C. R. Downing
4.0 out of 5 stars
Personal Development must
I am doing a Foundation Degree in Leadership and Management and I have struggled with assertiveness all my working life. Read more
Published on 6 Mar 2010 by Little Moi
4.0 out of 5 stars
A straightforward, fuss free practical guide
Although it reads very much like a text book (a very stuffy numbering approach to the various tables was a turn off) and doesn't share an overly friendly or personal tone, it... Read more
Published on 12 July 2009 by Alli
5.0 out of 5 stars
Simple, interesting, and effective
I really like this book. It gives effective, clear guidelines on improving assertiveness. I particularly like the fact that it also explores the psychological factors behind... Read more
Published on 27 Oct 2001 by M. Gandolfo
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